Retail innovation

The ‘3.5 days of immersion in retail innovation’ led by Lluis Martinez-Ribes at ESADE will be going international in the forthcoming edition.

It is a unique transforming experience in which a maximum of 30 executives dive into a conceptual and experimental ocean: A real lab that has already produced innovative retail concepts.

Language: English
Dates: June 17th to 20th
Location: ESADE (Barcelona).

+ information

Barbara Iglesias, Commercial Director at Binter, an aeronautical company based in the Canary Islands, increased her company’s sales 20 fold while participating in the 6th edition of the EMMS Programme (Executive Master in Marketing and Sales).

The EMMS Programme has been devised as a transformational experience for participants.

+ info

Lluís Martínez-Ribes will give a session on Neuromarketing to set business models, to ESADE Alumni. The event, which has already been successfully conducted in the territorial clubs ESADE Alumni of Tarragona, Valencia and Zaragoza, has now it's appointment in Barcelona on May 7th (ESADEFORUM). Since it has been possible to observe the image of the brain by functional magnetic resonance, much more is known about how people make decisions. The session explores how to use certain learning from neuroscience to set effective business models.

+ info and registration

The majority of companies today operate in mature and hyper-competitive markets, and are faced by a new pattern of client profile. It is in this context that so-called experience marketing takes a firm hold as an answer for many firms. The speakers of this session are Lluís Martínez-Ribes and Javier Velilla, Managing Partner of Comuniza.

The event, that is organized by ESADE Alumni, will be celebrated in ESADEFORUM (ESADE, Barcelona) on April 17th.

+ info and registrations

Next April 3-5th, the Academy of Marketing organizes the 8th Global Brand Conference. The event, celebrated this edition in Porto, will focus on branding, corporate identity and reputation and sustainability. Lluís Martínez-Ribes will participate on the third day in the plenary session "Retail Innovation and Branding".

Given the growing need for businesses to move towards a more sustainable business model and consumer demands for sustainable business practices, this year's colloquium would like to stimulate discussion about these topics.

+ info

SPRING Singapore organises an annual event where leading business and service excellence organisations are invited to share their best practices. This year, the theme is “Business and Service Excellence for Productivity and Growth”. CEOs will be sharing how they address organisational and service challenges amidst a backdrop of slower growth, rising costs and manpower shortages.

Lluís Martínez-Ribes will share on his expertise in improving productivity and customer satisfaction through innovative means in the main plenary "Transforming Organisations through Service Innovation & Productivity". During his stay in Singapore he will also give various Master Classes and conduct interviews with several executives.

+ info

Daemon Quest performs an annual forum on relevant topics of interest. This year, which celebrated its 8th edition, included a round table titled "The New Marketing on the CEO's agenda: the vision of the Business School" that brought together speakers from the four leading business schools in spain to analyze how marketing has reached top management. Lluís Martínez-Ribes, ESADE professor, participated in the event.

+ info

"Tinc una idea" (I have an idea), program of Tv2 channel, discussed on it's February 21th edition about Xavier Gabriel, the famous entrepreneur of "La Bruixa d'Or". The program, directed by Miquel Peralta, is dedicated to entrepreneurs in Catalonia, and includes testimonies from people who have managed to realize their ideas. Lluis Martinez-Ribes comented some of the keys of his success.

+ info

Lluís Martínez-Ribes will give a session on Neuromarketing to set business models, to ESADE Alumni. The event, which has already been successfully conducted in the territorial clubs ESADE Alumni of Tarragona and Valencia, has it's appointment in Zaragoza on Tuesday February 19. Since it has been possible to observe the image of the brain by functional magnetic resonance, much more is known about how people make decisions. The session explores how to use certain learning from neuroscience to set effective business models..

+ info

The El Punt Avui newspaper includes in its edition of January 30th an interview to Lluis Martinez-Ribes on neuromarketing. An overview of the taking of decisions, especially at the moment of purchasing. It also includes some impressions for a better understanding of the concept of marketing today.

+ info

Session on Neuromarketing to set business models, by Lluis Martinez-Ribes for ESADE Alumni.
Since we are able to see the image of the brain by functional magnetic resonance, much more is known about how people make decisions. The session explores how to use certain learning from neuroscience to set effective business models. The event, which has already been successfully conducted in the territory of ESADE Alumni clubs as Valencia and Tarragona, has its next meeting on February 19th in Zaragoza.

+ info

Interview on current marketing by the Ara.cat newspaper to Lluís Martínez-Ribes. It focuses on questions as how the macro-social circumstances are changing the way we buy and consume, or how marketing should consider ethics. The interview was published on 1/14/13 in the printed edition and is available in ara.cat.

+ info

Last november 26th began in Igualada the Innovation Week with the lecture "Innovation in retail to face the new consumer habits", by Lluis Martinez-Ribes. The event will close on december 4th.

+ info

On 18th November, the newspaper El Pais posted, in it's "Idearium" section (an open window for inspiring ideas in which teachers and ESADE alumni contribute with their reflections) an article by Lluis Martinez-Ribes on the new business model of Victorio & Lucchino and customer loyalty.

Link to the post (in spanish)

Resources pointers to major challenges in industries of culture and sport. This is the topic that will focus the seminar that Barcelona Sport Cultura and ESADE Alumni organize together.

Inscriptions and + information

The 15th edition of "Barcelona, the best shop of the world" was celebrated on 25th october. The awards are a recognizement of the city council of Barcelona to the work and initiatives of traders, either from their personal or association involvement, in the development and revitalization of the local shops in the city. Lluis Martinez-Ribes is part of the jury. This year the award for best commercial establishment was for Charcuterías Bosch and Koetania Barcelona earned a diploma. The best commercial entrepreneurship of the year went to Barcelona Moritz Factory and Cultruta, specialized in routes and services in leisure and cultural tourism, obtained a diploma.

Details of the prizes in this edition and + information

Retail Forum will begin its program with a session focused on innovation. It will be directed by Lluís Martínez-Ribes in a session entitled "Pills of innovation retail". Expo Retail reveals in this interview some of the considerations that will be held.

+ information and link to the interview (in spanish)

It will be held during the Salón Expo Retail (Feria de Madrid, October 17.19) and will feature a structured program into three blocks: innovation, back-end and front-end, each one led by specialists.

The first block will be led by Lluis Martinez-Ribes, ESADE professor and consultant partner of m + f =!, and innovation will be the shaft. "Innovation in retail pills" will bring us experiences as Victorio & Luccino man, Havas Media, Sacha London, Desigual, Wine is social and Cookiteca, explained by the protagonists themselves.

+ information

In 3.5 days, participants shall be experimentally and conceptually immersed in retail innovation.

This is a unique course in Spain, that shall take place from September 25 to 28 in Esade, Barcelona. It is intended for executives, whose main goal is to comprehend customer-centric innovation in depth.

+ information

Published on 7/06/12. This is a book about customer experience. I have collaborated in it (with a chapter on retail), together with other authors. It has been published today and has an additional feature: its download is free.
More information

Published on 18/05/12. During the 2012 Hispack, the international Packaging Exhibition, held in the space of the Fira de Barcelona, the Graphispack association organized an extensive program of free lectures in the "Pack Corner".

Within this framework, Lluís Martínez-Ribes participated with the lecture "Salt and pepper in the store" - Reflections on Retail Innovation.
More information

Published on 12/04/12. Every two years, the Best Pack Awards acknowledge excellence in Marketing for the food industry. In particular, they value the most creative packagings in the sector. In their 13th edition, the jury has decided to grant the Silver Prize to the Spanish company Cuevas for its Marron Glacé (Chestnut-brown Glacé) product category.

Lluis Martinez-Ribes, as Partner Consultant at m+f=!, participated in the creation of the winning concept for Cuevas: “The Forest Spirit” (www.marronglace.com). The name was inspired by the nature of the company's glacé products, for they are elaborated from a selection of the 10 finest chestnut varieties that grow in the Galician woods.

The concept that m+f=! conceived captured the essence of a Galician chestnut forest in Autumn colours, with a splash of evening sunlight in the uppermost tree tops. The lush packaging design had to reminisce the origin of the sweets and at the same time, convey the sensorial experience these would offer. The visual implementation of the idea was later developed by Garrofé.
More information

Published on 20/03/12. The 5th St. Gallenr Handelstag (5th St. Gallen Trade Day) took place on March 13th. The event discussed effective effective approaches to create inspiration on demand, customer engagement, customer loyalty and to increas sales. Several experts reflected on these topics. Lluís Martínez-Ribes participated in the event with a conference named "Boost innovation through customer inspiration".
More information

Published on 21/02/12. About 40 companies in Catalonia that work in the food sector (outside home), meet on 21st and 22nd february, at Mon Sant Benet (Bages, Barcelona), with the objective of taking the pulse of the industry and meet new opportunities for the future in this business. The conference will feature speakers from institutions, organizations and prestigious companies in the sector, as well as the consultant specialized in retail and innovation, Lluís Martínez-Ribes.
More information

Published on 7/02/2012. Next 21st and 22nd February, it will be held in Lleida this congress, which meets annually to all players in the value chain of meat products to become the only point of contact and relationship of this industry. Adapting to new consumer is the main challenge faced by companies struggling to overcome the current situation. The event will feature prominent heads of companies, and several experts in creating differential value, like Lluis Martinez-Ribes
More information

Published on 14/01/2012. Next January 18th and 19th, it will be held the "Retail Leadership Summit (RLS) 2012", the most relevant event in the retail sector in India. This year the event will congregate over 1,000 participants in the Tata Theatre (Mumbai). Lluís Martínez-Ribes will take part of the summit as a speaker with the lecture "Retail Innovation and shopping experience". Through a real case, the keynote speech is about retail innovation methods, including the use of neuromarketing. With an eye-catching and practical presentation, the audience will learn a method for customer-driven retail innovation. Also and during the event he will also conduct interviews with several executives.
More information

Published on 25/11/2011. On November 30 (wednesday), Lluis Martinez-Ribes will introduce the presentation of "El mapa del tesoro" (The treasure map), the new book by Alex Rovira and Francesc Miralles. The event will take place in ESADEFORUM, in the framework of the activities organized by the Professional Career Services of Esadealumni.
More information

Published on 15/11/2011. Within the framework of the "Challenges and trends in marketing beyond the crisis" sessions, organized by Forum Marketing, on 24th of November it will take place the session dedicated to retail marketing, by the specialists Ana Cabanas, marketing director of Desigual, Jordi Galles, CEO of Europastry and Lluís Martínez-Ribes, Academic Director of Marketing & Sales Executive program at ESADE. The first major choice of the customer is where to buy the product, and because of this the first product being sold is the store. This session will be held from this one and other thoughts, in the Sede de Fomento (Via Laietana, 32, Bcn).
More information

Published on 10/10/2011. Comafe held on Thursday October 6, with the collaboration of AECOC, a point of sale improvement workshop. The event, which took place in Madrid, featured lectures by Lluis Martinez-Ribes, ESADE professor and consultant partner of m+f=!, Alex Rovira, economist and writer, and Rosario Pedrosa, demanding and AECOC studies area manager.
More information

Published on 26/09/2011. Lluís Martínez-Ribes participated as a specialist in retail innovation in the World Retail Congress (Berlin, September 25th to 28th). The event gathers more than 1,000 retail professionals from all over the world. Within a global changing context, the event focus on the following issues: re-focusing on the basics of good retailing, understanding of what multi channel retailing really means for their brands, the rise in mobile communications and its use by today's consumers, and how to deliver successful international growth and having a real understanding of shopper behaviour both on and off line.
More information

Published on 30/06/2011. AECOC will celebrate, next 5th of july in Madrid, a session about "Innovation in retail: new ways to sell to the public" in which Martinez-Ribes will present a point of view "beyond the standard recipes," noting that the innovation does not only exist when launching new products. When you transform the way of reaching the final public we are doing so, and so we should.
More information (spanish [Formación / Jornadas / 5 de Junio]))

Published on 05/28/1911. The event, held in Valencia on June 14th and 15th, is an excellent meeting point for a sector with clear opportunities in the new economy. Lluís Martínez-Ribes will take part on the second day with a lecture about the strategies, always focusing on the final client, to increase the gross margin.
More information (in spanish)

May 23th. The event “ESOMAR – BEST OF - Spain” will showcase the diversity and talent within the market research industry and its membership. Lluís Martínez-Ribes will participate with a lecture about a Philosophy–based shopping experience. The event is hosted at Universidad Pontificia Comillas, ICADE in Madrid.
More information

On May 12th, Lluis Martínez-Ribes will give in Reus the conference entitled "Tell me yes. How to be the favorite option in retail?", as a part of the information session organized by ESADE. The purpose is to share routes and methods (without either recipes or tricks) based on what the current state of neuroscience brings us to manage to be continuously preferred by customers even when there are no aggressive sales promotions, without compromising gross margin.
More information

Within the Symposium Leading to perform, organized by the Euroleague Basketball Institute and ESADE, Lluis Martinez-Ribes gave on Saturday 7 May, a conference entitled: Managing the context, to lead high-performing organizations. Martínez-Ribes presented a series of contextual factors of sport clubs, which can positively and negatively affect the leadership of coaches and managers. After this, moved the learnings to the leadership of business organizations. The conference was preceded by Ettore Messina, basketball coach, who spoke about the fundamental guidelines of the leadership of coach to his players The event generated very interest and an active participation of the audience; club managers, business managers and players of high competition.More information .

On 3th May Lluis Martinez-Ribes will present the lecture "Next Practices in Marketing" in the framework of the XXII University-Business Symposium, organized by the Universitat de Lleida, with the slogan "The marketing today: how to reach your customer in a effective way". For more information visit the website or download the sessions programm (in catalan).

José María Vilas, well known professional in the world of distribution, unveiled a book on "good practices of collaboration". Lluís Martínez-Ribes, professor of innovation in retail at ESADE, stands on its back cover that "this is a truly unique book that will render a great service not only to the business community, but also educational, which is preparing to become future professionals in mass consumer". More information (spanish).

As part of the XXVI Jornadas de Distribución Comercial (Commercial Distribution Sessions), developed this year under the motto "Retail 2.0. On + Off = Shpping experience", Lluis Martínez-Ribes examined the role of "social networks and their impact on the retail business". Thinking over the fact that "we are in the "our" society rather than of "mine", but the mystery arises when relating both, in a world full of information, where the important point is to "understand the role and position of the customers" and remember that "our product is the store". In this scenary, retailers must find a way to be the steadily preferred choice of customers. The key is to devise a strategy of social networking systems. A proactive solution, the result of combining mobility and links, through a data linking information process. More information (spanish).

On wednesday 30 March, the association of Women Entrepreneurs and Professionals Directives Funde, organizes the 5è Management Forum under the topic "New Trends in Marketing". At 9:30 Lluis Ribes Martínez will give a lecture on "Innovative Marketing". The event will be held at the Universitat de Lleida (Cap Pont Campus - Auditori de les Cultures). More information.

In the SME National Congress held in Barcelona on 17 March, Lluis Martinez-Ribes presented "Is my brand and my products out of the game?. Focusing on the customer is profitable." The conference was centered around the "Answers to transform the reality of marketing and sales of an SME. ". More information.

Lluis Martínez-Ribes participed in the Esomar Conference Insights 2011 presenting "Retail innovation. Philosophy-based shopping experience". More information.

January 27th, 2011. Lluis Martinez-Ribes will open the event "Sailing against the wind", in which Manel Adell, CEO and partner of Desigual, will reflect about growing into an adverse economic environment. Desigual has nearly tripled its sales over the past two years, the worst in the european economy in decades. The event takes place in the framework of Matins ESADE. More information.

May-27th. This seminar, included in The 21st Century skills for researchers webinar series by ESOMAR, was moderated by Lluis Martinez-Ribes. + info

The business group from Ourense (Galicia, Spain) has opened Aqui é, a new supermarket model created by m+f=!, a consulting group that specialises in retail innovation, and is led by Lluis Martinez-Ribes. New (La Región) / Report (GDOWEEK)

See More

• Teaching experience
• Consulting experience
• Some clients
• Academic background
• Awards
• Miscellaneous