Emilio BotÃn, the President of Banco Santander.
ABSTRACT
The day previous to the Formula One Grand Prix in Monza, 200 international journalists witnessed how Emilio BotÃn, the President of Banco Santander, and Luca di Montezemolo, Ferrari’s President, signed a five-year sponsorship agreement during a press conference. The actual amount was never disclosed but rumours name a sum [...]
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Tags: EER · FIR · Ferrari · Santander · branding · empresa en retailing · firm in retailing · innovación · marca · marketing · patrocinio · retail · retail innovation · retailing · sponsorship






