m+f=! Lluis Martinez-Ribes — Specialist in retail innovation

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Entries Tagged as 'marketing'

CRISIS, WHAT CRISIS?_Confronting the situation through neuroscience and direct marketing

11 December 2009 · No Comments

Photo: C. de Psiquiatra (flickr.com)
ABSTRACT
Before coming up with a solution, we’ve first got to know what we’re dealing with. To begin with, if we’re talking about ‘crisis’, we should do so in the plural. Otherwise, a wrong diagnosis will lead to ineffective decision-making.
To address the crises, we encounter a good ally in the direct [...]

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Tags: EER · FIR · compra impulsiva · empresa en retailing · experiencia de compra · firm in retailing · impulse purchase · innovación · innovation · marketing · neurociencia · neuroscience · retail · retail innovation · retailing · shopping experience

SANTANDER: SIZE MATTERS IN SPORTS MARKETING

27 November 2009 · No Comments

Emilio Botín, the President of Banco Santander.
ABSTRACT
The day previous to the Formula One Grand Prix in Monza, 200 international journalists witnessed how Emilio Botín, the President of Banco Santander, and Luca di Montezemolo, Ferrari’s President, signed a five-year sponsorship agreement during a press conference. The actual amount was never disclosed but rumours name a sum [...]

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Tags: EER · FIR · Ferrari · Santander · branding · empresa en retailing · firm in retailing · innovación · marca · marketing · patrocinio · retail · retail innovation · retailing · sponsorship

The future of the press on "La Plaça".

July-29. Lluís Martínez-Ribes participated at the gathering organized by "La Plaça", Onda Cero radio station's magazine dedicated to financial news, led by Joan Garcia. The magazine was dedicated to the future of the Press.

ISES Global Conference on Service Excellence in Singapore.

June 21st/22nd. Invited by the SMU (Singapore Management University), Lluís Martínez-Ribes traveled to Singapore. In said days, he participated at the ISES Global Conference on Service Excellence 2010, organized by SMU, to offer a Master Class and participate in the plenary session. In addition, also on June 21st, he offered an interview for Channel New Asia and joined a networking dinner with Chapter ESADE Alumni Singapore.

Innovation Workshops of the Generalitat de Catalunya.

July-14/19. Lluís Martínez-Ribes runs on 14 and 19 July the new session of the Workshops "Futur Commerce." The edition of the workshop consists of three sessions for a small group of SMEs and selected retailers from different sectors. These sessions focus on three strategic areas for trade companies: growth, human resources and innovation, which will be led by experts in each area. + info

Sport Cultura Barcelona unveiled at ESADE today the study "Neurons, Sport and Culture".

June-22nd. Written by David de Lorenzo, Research Biologist at the biomedical research centre IRBLLEIDA, has enjoyed the cooperation of Lluis Martínez-Ribes Associate Professor of the ESADE Department of Marketing Management. The report concludes with the innovative concept of neuromarketing applied to sports and cultural organisations, attempting to create sustainable preferences and researching the most suitable option for each individual. + info

Graphispack Congress 2010

June-10th. Lluis Martinez-Ribes participated in the X Spanish Congress of Point of Sale Display organized by Graphispack in Madrid. Martinez-Ribes gave a speech about using the store as a strategy to develop more profitable and preferred brands.

Retail Innovation workshop

June-9th. Lluis Martinez-Ribes conducted a retail innovation workshop for executives of Vitoria-Gasteiz, organized by Gasteiz On and Caja Vital Kutxa. The workshop focused on the development of attractive commercial solutions for customers, which are also competitive and profitable in the environment. press release

ESOMAR WEBINARS:
The ideal strategic partner

May-27th. This seminar, included in The 21st Century skills for researchers webinar series by ESOMAR, was moderated by Lluis Martinez-Ribes. + info

Grupo Cuevas reinvents the supermarket
The business group from Ourense (Galicia, Spain) has opened Aqui é, a new supermarket model created by m+f=!, a consulting group that specialises in retail innovation, and is led by Lluis Martinez-Ribes. New (La Región) / Report (GDOWEEK)
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Lluis Martinez-Ribes has a true passion for retail innovation and develops it in two areas: in the academic, as an associate professor at ESADE and in the managerial, as a consultant partner at m+f=! (Martinez+Franch consultores). During his 34 years of professional experience he has been fortunate to practise his specialty in 23 countries. lluis@martinez-ribes.com
Credentials
LINKS
- ESADE
- Martinez-Franch consultores