m+f=!  Lluis Martinez-Ribes header image 1

Entries Tagged as 'neuroscience'

CRISIS, WHAT CRISIS?_Confronting the situation through neuroscience and direct marketing

11 December 2009 · No Comments

Photo: C. de Psiquiatra (flickr.com)
ABSTRACT
Before coming up with a solution, we’ve first got to know what we’re dealing with. To begin with, if we’re talking about ‘crisis’, we should do so in the plural. Otherwise, a wrong diagnosis will lead to ineffective decision-making.
To address the crises, we encounter a good ally in the direct [...]

[Read more →]

Tags: EER · FIR · compra impulsiva · empresa en retailing · experiencia de compra · firm in retailing · impulse purchase · innovación · innovation · marketing · neurociencia · neuroscience · retail · retail innovation · retailing · shopping experience