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Entries Tagged as 'customer's preference'

THE SHOPPING EXPERIENCE INFLUENCES THE WILLINGNESS TO PAY A LITTTLE MORE

12 January 2010 · 1 Comment

ESADE recently asked me to record a short movie with my reflections on retail management, and this is the result.
This video offers a sequence of various micro themes that create a link between marketing and finance, describing how to become the customer’s preferred choice and illustrating some common errors.
It also includes an episode on how [...]

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Tags: EER · FIR · customer's preference · empresa en retailing · experiencia de compra · firm in retailing · margen bruto · opción preferida · profit margin · retail · retailing · shopping experience