Window display in a Milan store.
ABSTRACT
No communication means no sale. Next to informing communication should also persuade the customer. And in this context (good) sales people are vital. Retail companies used to be person and smile-intensive, but nowadays they have to be capital-intensive too. The context has changed and a new challenge emerged: how to [...]
Entries Tagged as 'persuade'
FROM SANTURCE TO BILBAO_Some advises for improving the communication of stores
2 February 2010 · No Comments
Tags: EER · FIR · IT · communication · comunicación · convencer · empresa en retailing · firm in retailing · innovación · innovation · persuade · retail · retail innovation · retailing · sensorial solutions · sensorialidad · tecnologÃas






