Photo: JM Martinez Ribes.
ABSTRACT
If you want to innovate in retailing it is as important to find the solution as starting with the correct ideas or approaches.
If you do not have a profound understanding of your public your final outcome will be like playing lottery.
Moreover, trying to innovate within set boundaries and only researching the [...]

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Window display in a Milan store.
ABSTRACT
No communication means no sale. Next to informing communication should also persuade the customer. And in this context (good) sales people are vital. Retail companies used to be person and smile-intensive, but nowadays they have to be capital-intensive too. The context has changed and a new challenge emerged: how to [...]

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Photo: C. de Psiquiatra (flickr.com)
ABSTRACT
Before coming up with a solution, we’ve first got to know what we’re dealing with. To begin with, if we’re talking about ‘crisis’, we should do so in the plural. Otherwise, a wrong diagnosis will lead to ineffective decision-making.
To address the crises, we encounter a good ally in the direct [...]

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Desigual stand at the Bread&Butter show.
ABSTRACT
Against all odds, there are those who are capable of seizing the opportunity to grow in times of crisis. And they do so because they have the courage to cast off old-fashioned concepts; they invest in their brand, and transmit their brand culture in the stores. They make the world [...]

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Photo: F. Sánchez (Francisco Aragón S.L.)
and R. Pradas (Menshen S.L.).
ABSTRACT
“Retail brands” -the inaccurately called “private labels”- can be innovative too. In fact, if they align their strategies and collaborate together, products like the Bosque Verde shoe cleanser emerge, which was awarded the Liderpack price for being the most innovative in Spain. The preconceptions that arise [...]

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ABSTRACT
Filling the shopping trolley is one thing. However, when it comes to “going shopping”, it is not only a question of having the money but also of the future expectations we have.
Projecting an image of leadership that is in tune with the customers’ life experiences and conveys a positive message despite the adverse circumstances is [...]

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Greg Dyke (image: BBC News).
ABSTRACT
Philosophy and management did not always go hand in hand. But if they do, companies can achieve great things.
In retailing, things work better if they are based on a philosophical vision that customers can identify with, especially if it is expressed in a narrative manner (storytelling).
Once the BBC changed [...]

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ABSTRACT
Selling directly to end customers allows controlling the entire purchasing process. This means you can create the perfect mix of commercial and marketing strategies to differentiate yourself and sell without restrictions. In addition, retailing allows companies to make branding by giving customers the chance to experience with their five senses what the brand means. Those [...]

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ABSTRACT
One of the most effective ways of innovating in retail is to draw inspiration from philosophy, culture or other humanity-based themes.
Ourense’s Aqui é is an example of a new-generation supermarket that is based on a contemporary philosophy and discretely uses technologies to give shape to the concept.

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Last night during the gala of the World Retail Congress, an event that has been taking place in Barcelona for the past days, were given the World Retail
Awards 09.
Fashionology, a project from USA, won in the Retail Innovation category.
Aquí é, a supermarket devised by m+f=! for Grupo Cuevas, was finalist with other four projects [...]

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