Desigual stand at the Bread&Butter show.
ABSTRACT
Against all odds, there are those who are capable of seizing the opportunity to grow in times of crisis. And they do so because they have the courage to cast off old-fashioned concepts; they invest in their brand, and transmit their brand culture in the stores. They make the world [...]
Entries Tagged as 'selling machines'
TIME TO REACTIVATE_An ideal time to start solid projects in retailing
18 November 2009 · 1 Comment
Tags: Danone · Desigual · EER · FIR · empresa en retailing · experience machines · experiencia de compra · firm in retailing · innovación · innovation · insight · máquina de hacer sentir · máquina de vender · retail · retail innovation · retailing · selling machines · shopping experience
TURN A LEMON INTO LEMONADE_Confront the crisis in the “let’s go shopping” industries
22 October 2009 · 1 Comment
ABSTRACT
Filling the shopping trolley is one thing. However, when it comes to “going shopping”, it is not only a question of having the money but also of the future expectations we have.
Projecting an image of leadership that is in tune with the customers’ life experiences and conveys a positive message despite the adverse circumstances is [...]
Tags: Desigual · EER · FIR · Valentine · branding · doing the (grocery) shopping · empresa en retailing · experience machines · experiencia de compra · firm in retailing · hacer la compra · innovación · innovation · ir de compras · let's go shopping · marca · máquina de hacer sentir · máquina de vender · retail · retail innovation · retailing · selling machines · shopping experience
VALENTINE INNOVATION: ‘ERROR-FREE’ SALES_Why do more and more companies want to be in retailing?
23 September 2009 · No Comments
ABSTRACT
Selling directly to end customers allows controlling the entire purchasing process. This means you can create the perfect mix of commercial and marketing strategies to differentiate yourself and sell without restrictions. In addition, retailing allows companies to make branding by giving customers the chance to experience with their five senses what the brand means. Those [...]
Tags: EER · FIR · Valentine · branding · empresa en retailing · experience machines · experiencia de compra · firm in retailing · innovación · innovation · marca · máquina de hacer sentir · máquina de vender · retail · retail innovation · retailer · retailing · segment · segmentar · selling machines · shopping experience
WATCH THE RIVERBANK AS YOU ROW_Suppliers are changing their mind about the role of stores
16 July 2009 · No Comments
Photo: Zeb Andrews (flickr.com)
ABSTRACT
Controlling the store entails ‘power’. It is the place where the direct contact with the end customer takes place, and where a direct relationship between the company/brand and the customer can be established. Until recently, this had been exclusive territory reserved for “retailers”, but nowadays it is open to all sort of [...]
Tags: EER · FIR · distribuidor · empresa en retailing · firm in retailing · máquina de vender · proveedor · retailer · selling machines · supplier
NOT JUST ‘SELLING MACHINES’_Why do so many companies want to be in retailing?
19 March 2009 · 1 Comment
Photo: Mark Sebastian (www.flickr.com).
ABSTRACT
An increasing number of firms want to take advantage of selling directly to the public because they understand that stores further than being “selling machinesâ€, they are “experience machinesâ€, at the same time, they are able to provide fast and valuable information about the customers and their shopping habits, in order to [...]
Tags: EER · FIR · empresa en retailing · experience machines · experiencia de compra · firm in retailing · máquina de hacer sentir · máquina de vender · proveedor · retail · retail innovation · retailing · selling machines · shopping experience · supplier
