m+f=! Lluis Martinez-Ribes — Specialist in retail innovation

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Entries Tagged as 'marca'

SANTANDER: SIZE MATTERS IN SPORTS MARKETING

27 November 2009 · No Comments

Emilio Botín, the President of Banco Santander.
ABSTRACT
The day previous to the Formula One Grand Prix in Monza, 200 international journalists witnessed how Emilio Botín, the President of Banco Santander, and Luca di Montezemolo, Ferrari’s President, signed a five-year sponsorship agreement during a press conference. The actual amount was never disclosed but rumours name a sum [...]

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Tags: EER · FIR · Ferrari · Santander · branding · empresa en retailing · firm in retailing · innovación · marca · marketing · patrocinio · retail · retail innovation · retailing · sponsorship

TURN A LEMON INTO LEMONADE_Confront the crisis in the “let’s go shopping” industries

22 October 2009 · 1 Comment

ABSTRACT
Filling the shopping trolley is one thing. However, when it comes to “going shopping”, it is not only a question of having the money but also of the future expectations we have.
Projecting an image of leadership that is in tune with the customers’ life experiences and conveys a positive message despite the adverse circumstances is [...]

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Tags: Desigual · EER · FIR · Valentine · branding · doing the (grocery) shopping · empresa en retailing · experience machines · experiencia de compra · firm in retailing · hacer la compra · innovación · innovation · ir de compras · let's go shopping · marca · máquina de hacer sentir · máquina de vender · retail · retail innovation · retailing · selling machines · shopping experience

VALENTINE INNOVATION: ‘ERROR-FREE’ SALES_Why do more and more companies want to be in retailing?

23 September 2009 · No Comments

ABSTRACT
Selling directly to end customers allows controlling the entire purchasing process. This means you can create the perfect mix of commercial and marketing strategies to differentiate yourself and sell without restrictions. In addition, retailing allows companies to make branding by giving customers the chance to experience with their five senses what the brand means. Those [...]

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Tags: EER · FIR · Valentine · branding · empresa en retailing · experience machines · experiencia de compra · firm in retailing · innovación · innovation · marca · máquina de hacer sentir · máquina de vender · retail · retail innovation · retailer · retailing · segment · segmentar · selling machines · shopping experience

The future of the press on "La Plaça".

July-29. Lluís Martínez-Ribes participated at the gathering organized by "La Plaça", Onda Cero radio station's magazine dedicated to financial news, led by Joan Garcia. The magazine was dedicated to the future of the Press.

ISES Global Conference on Service Excellence in Singapore.

June 21st/22nd. Invited by the SMU (Singapore Management University), Lluís Martínez-Ribes traveled to Singapore. In said days, he participated at the ISES Global Conference on Service Excellence 2010, organized by SMU, to offer a Master Class and participate in the plenary session. In addition, also on June 21st, he offered an interview for Channel New Asia and joined a networking dinner with Chapter ESADE Alumni Singapore.

Innovation Workshops of the Generalitat de Catalunya.

July-14/19. Lluís Martínez-Ribes runs on 14 and 19 July the new session of the Workshops "Futur Commerce." The edition of the workshop consists of three sessions for a small group of SMEs and selected retailers from different sectors. These sessions focus on three strategic areas for trade companies: growth, human resources and innovation, which will be led by experts in each area. + info

Sport Cultura Barcelona unveiled at ESADE today the study "Neurons, Sport and Culture".

June-22nd. Written by David de Lorenzo, Research Biologist at the biomedical research centre IRBLLEIDA, has enjoyed the cooperation of Lluis Martínez-Ribes Associate Professor of the ESADE Department of Marketing Management. The report concludes with the innovative concept of neuromarketing applied to sports and cultural organisations, attempting to create sustainable preferences and researching the most suitable option for each individual. + info

Graphispack Congress 2010

June-10th. Lluis Martinez-Ribes participated in the X Spanish Congress of Point of Sale Display organized by Graphispack in Madrid. Martinez-Ribes gave a speech about using the store as a strategy to develop more profitable and preferred brands.

Retail Innovation workshop

June-9th. Lluis Martinez-Ribes conducted a retail innovation workshop for executives of Vitoria-Gasteiz, organized by Gasteiz On and Caja Vital Kutxa. The workshop focused on the development of attractive commercial solutions for customers, which are also competitive and profitable in the environment. press release

ESOMAR WEBINARS:
The ideal strategic partner

May-27th. This seminar, included in The 21st Century skills for researchers webinar series by ESOMAR, was moderated by Lluis Martinez-Ribes. + info

Grupo Cuevas reinvents the supermarket
The business group from Ourense (Galicia, Spain) has opened Aqui é, a new supermarket model created by m+f=!, a consulting group that specialises in retail innovation, and is led by Lluis Martinez-Ribes. New (La Región) / Report (GDOWEEK)
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Lluis Martinez-Ribes has a true passion for retail innovation and develops it in two areas: in the academic, as an associate professor at ESADE and in the managerial, as a consultant partner at m+f=! (Martinez+Franch consultores). During his 34 years of professional experience he has been fortunate to practise his specialty in 23 countries. lluis@martinez-ribes.com
Credentials
LINKS
- ESADE
- Martinez-Franch consultores