Desigual stand at the Bread&Butter show.
ABSTRACT
Against all odds, there are those who are capable of seizing the opportunity to grow in times of crisis. And they do so because they have the courage to cast off old-fashioned concepts; they invest in their brand, and transmit their brand culture in the stores. They make the world [...]
Entries Tagged as 'Desigual'
TIME TO REACTIVATE_An ideal time to start solid projects in retailing
18 November 2009 · 1 Comment
Tags: Danone · Desigual · EER · FIR · empresa en retailing · experience machines · experiencia de compra · firm in retailing · innovación · innovation · insight · máquina de hacer sentir · máquina de vender · retail · retail innovation · retailing · selling machines · shopping experience
TURN A LEMON INTO LEMONADE_Confront the crisis in the “let’s go shopping” industries
22 October 2009 · 1 Comment
ABSTRACT
Filling the shopping trolley is one thing. However, when it comes to “going shopping”, it is not only a question of having the money but also of the future expectations we have.
Projecting an image of leadership that is in tune with the customers’ life experiences and conveys a positive message despite the adverse circumstances is [...]
Tags: Desigual · EER · FIR · Valentine · branding · doing the (grocery) shopping · empresa en retailing · experience machines · experiencia de compra · firm in retailing · hacer la compra · innovación · innovation · ir de compras · let's go shopping · marca · máquina de hacer sentir · máquina de vender · retail · retail innovation · retailing · selling machines · shopping experience
