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Entries from 22 April 2008

DID THE JURY OF BCN MAKE A MISTAKE?__ Proposal of vocabulary to understand Retailing

22 April 2008 · No Comments

Photo: Leo Reynolds (www.flickr.com)
ABSTRACT
The commonly used vocabulary (manufacturer / distributor) seems useless when trying to reflect reality. The source of competitive potential is not based in whether a company produces or not, but rather if it has direct contact with customers, selling, speaking and listening to them, and building their brand by the most [...]

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Tags: EER · FIR · comercio · distribution · empresa en retailing · firm in retailing · proveedor · retail · retail innovation · retailing · supplier