m+f=!  Lluis Martinez-Ribes header image 1

Entries from 15 May 2008

IS IT THAT WHITE?__ Retail branding, from a different angle

15 May 2008 · No Comments

Photo: Continente ‘White products’ (1970s).
ABSTRACT
Deriving its popular name from the colour of the product packaging, the white label is quite often associated with the idea of a “cheap” product or a simple “label”. Nevertheless, far away are the first launches in Europe –in the mid 70’s– from the current path that has been undertaken [...]

[Read more →]

Tags: EER · FIR · MDD · comercio · distribution · distributor brands · empresa en retailing · firm in retailing · marca del distribuidor · proveedor · retail · retailing · supplier