ABSTRACT
A product’s packaging is much more than just a wrapper. Suppliers know this and that’s why they put so much effort into its design. But other types of product “packaging” affect the feelings produced in customers, and over which the supplier has no control.
We should understand that a shelf, a section, a store or even [...]
Entries from 28 July 2008
THE PACKAGING OF THE PACKAGING__Firm In Retailing, packagings designer
28 July 2008 · No Comments
Tags: EER · FIR · empresa en retailing · firm in retailing · proveedor · retail · retail innovation · retailing · supplier






