.Photo: Joel Jones (www.flickr.com)
ABSTRACT
Chains that sell their suppliers’ brands have suffered as a result of competition with chains that sell their own brands, and this has put them in a difficult position. However, the important factor is not what brands or how many of these are sold, but whether or not the store is capable [...]
Entries from 24 October 2008
DO MULTI-BRAND STORES HAVE A FUTURE?__The difference between ‘being’ and ‘selling’
24 October 2008 · 1 Comment
Tags: multi-brand · multimarca · retail · retail innovation · retailing · selling · venta
