ABSTRACT
When you think about the ideal store, the first image that almost certainly comes to mind is a selling machine. But perhaps you would not have suspected that in order to achieve this objective, you should first create an imagination machine: a store that tells a meaningful story, whose main characters – brands, architecture, visual [...]
Entries from 19 November 2008
GLOBETROTTER, DESIGNED TO FIRE THE IMAGINATION_An interpretation of the store that won the European design award
19 November 2008 · 2 Comments
Tags: empresa en retailing · firm in retailing · retail · retail innovation · retailing
