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Entries from 16 December 2008

INNOVATION IN CULTURE MARKETING HAS ARRIVED_Understanding Amazon’s Kindle

16 December 2008 · No Comments

ABSTRACT
In some industries more than others, innovation is introduced rather timidly, usually with a “follow the leader and undercut prices” approach.
Some firms, however, such as Amazon, are firmly committed to innovation. Kindle, for example, is not just an e-book reader but an example of innovation in the retail book market using a system-based solution. Hardware [...]

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Tags: innovación · innovation · retail · retail innovation · retailing