Photo: JM Martinez Ribes.
ABSTRACT
Retail companies have a marvellous machine for creating a “shopping experience”: the store. But wanting to create a shopping experience is not enough. The customer always has some sort of in-store shopping experience but not necessarily positive. The key lies in giving this experience a meaning, i.e. performing a certain “score” that [...]
Entries from 14 January 2009
A ‘SHOPPING EXPERIENCE’?_The meaning is what matters
14 January 2009 · 4 Comments
Tags: EER · FIR · empresa en retailing · experiencia de compra · firm in retailing · retail · retail innovation · retailing · shopping experience






