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Entries from 19 March 2009

NOT JUST ‘SELLING MACHINES’_Why do so many companies want to be in retailing?

19 March 2009 · 1 Comment

Photo: Mark Sebastian (www.flickr.com).
ABSTRACT
An increasing number of firms want to take advantage of selling directly to the public because they understand that stores further than being “selling machines”, they are “experience machines”, at the same time, they are able to provide fast and valuable information about the customers and their shopping habits, in order to [...]

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Tags: EER · FIR · empresa en retailing · experience machines · experiencia de compra · firm in retailing · máquina de hacer sentir · máquina de vender · proveedor · retail · retail innovation · retailing · selling machines · shopping experience · supplier