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Entries from 8 May 2009

WORLD RETAIL AWARDS 09_Fashionology, a project from USA, wins the world Retail Innovation award

8 May 2009 · No Comments

Last night during the gala of the World Retail Congress, an event that has been taking place in Barcelona for the past days, were given the World Retail
Awards 09.
Fashionology, a project from USA, won in the Retail Innovation category.
Aquí é, a supermarket devised by m+f=! for Grupo Cuevas, was finalist with other four projects [...]

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Tags: Aqui é · EER · FIR · Grupo Cuevas · World Retail Awards · empresa en retailing · firm in retailing · innovación · innovation · m+f=! Martinez+Franch consultores · retail · retail innovation · retailing

INTERPRETING MERCADONA’S MOVE

6 May 2009 · 4 Comments

Photo: T. Smiley (www.flickr.com)
ABSTRACT
Mercadona changed its assortment strategy in an intent to re-orientate its business model towards the hard discount. Its choice of eliminating many items with a slower store rotation history coincides with a growing trend of suppliers selling directly to the final customers.
Suppliers are complaining and ostensible consumer organisations are protesting against the [...]

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Tags: EER · FIR · MDD · Mercadona · distributor brands · empresa en retailing · experiencia de compra · firm in retailing · marca del distribuidor · proveedor · retail · retailing · shopping experience · supplier