ABSTRACT
One of the most effective ways of innovating in retail is to draw inspiration from philosophy, culture or other humanity-based themes.
Ourense’s Aqui é is an example of a new-generation supermarket that is based on a contemporary philosophy and discretely uses technologies to give shape to the concept.
Entries from 5 June 2009
INNOVATION IN CRISIS TIMES_Aquà é: A case of successful retail innovation
5 June 2009 · 4 Comments
Tags: Aqui é · EER · FIR · Grupo Cuevas · empresa en retailing · experience machines · experiencia de compra · firm in retailing · innovación · innovation · m+f=! Martinez+Franch consultores · máquina de hacer sentir · retail · retail innovation · retailing · shopping experience






