Photo: Zeb Andrews (flickr.com)
ABSTRACT
Controlling the store entails ‘power’. It is the place where the direct contact with the end customer takes place, and where a direct relationship between the company/brand and the customer can be established. Until recently, this had been exclusive territory reserved for “retailers”, but nowadays it is open to all sort of [...]
Entries from 16 July 2009
WATCH THE RIVERBANK AS YOU ROW_Suppliers are changing their mind about the role of stores
16 July 2009 · No Comments
Tags: EER · FIR · distribuidor · empresa en retailing · firm in retailing · máquina de vender · proveedor · retailer · selling machines · supplier
