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Entries from 23 September 2009

VALENTINE INNOVATION: ‘ERROR-FREE’ SALES_Why do more and more companies want to be in retailing?

23 September 2009 · No Comments

ABSTRACT
Selling directly to end customers allows controlling the entire purchasing process. This means you can create the perfect mix of commercial and marketing strategies to differentiate yourself and sell without restrictions. In addition, retailing allows companies to make branding by giving customers the chance to experience with their five senses what the brand means. Those [...]

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Tags: EER · FIR · Valentine · branding · empresa en retailing · experience machines · experiencia de compra · firm in retailing · innovación · innovation · marca · máquina de hacer sentir · máquina de vender · retail · retail innovation · retailer · retailing · segment · segmentar · selling machines · shopping experience