ESADE recently asked me to record a short movie with my reflections on retail management, and this is the result.
This video offers a sequence of various micro themes that create a link between marketing and finance, describing how to become the customer’s preferred choice and illustrating some common errors.
It also includes an episode on how to reduce the price sensibility, something that is, I imagine, of general interest in this turbulent climate.
© Esade knowledge Bcn, Dec. 2009.
Lluis Martinez-Ribes.
Associate Professor of the Department of Marketing Management in ESADE.
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The shopping experience. How is it changed into “customer’s preference”? Sensory perception: How dramatisation can boost profit margins? Why are more and more companies entering the retail sector? + info
1 response so far ↓
1 Diego // 21 January 2010 at 7:43 PM
I’d like to post a nice talk which explains how our brain works and why the emotions are so important to sell.
http://www.youtube.com/user/googletechtalks#p/u/101/-JXyhJYsFbQ
“If It Feels Good Do It” : Using Neuromarketing to Go Beyond
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