From February-22th to March-17th. Lluis Martinez-Ribes leads the ESADE Executive Education programme “Mastering Retailing: When you want to sell directly to end customers”.
This programme is ideal for learning about analysis systems and well-structured management methods. It includes not only knowledge but also skill development and enables participants to discover the appropriate attitudes for creating and managing innovative business models in retail. The programme is not intended to give tips, recipes, truisms or let participants simply hear about what others are doing. As a result, the programme will be highly participatory, geared around participants mastering how to design and manage innovative business models in retail.
The programme will involve a combination of methodologies including examples, exercises, case studies, mind maps, guest speakers and group work, in addition to discussions led by the corresponding professor.
In short, a solid, multifaceted and practical learning experience, but also one that is very entertaining.
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