Photo: Pere Hortig√ľela / Jero Martinez
How many stores have you seen closing down as you walk around your neighbourhood? It‚Äôs a truly devastating scene. Each shop that has closed down tells a story of pain and sadness.
Yet, haven‚Äôt you also seen queues in some bakeries that sell products that are far from cheap? Haven‚Äôt you [...]
Entries tagged as 'FIR'
THE CUSTOMER PERSON_Shopkeepers must provide some sense to a small part of their customers‚Äô existence
16 July 2010 · 1 Comment
Photo: Pere Hortig√ľela / Jero Martinez
6 July 2010 · 3 Comments
Photo: Marcel Germain (flickr.com)
Structural problems are emerging in the printed press industry and affecting its business model. A result of new consumer trends, decreasing number of points of sale, the sensibility of newspaper sales vis √† vis special offers, and the high percentage of contents produced from agency releases or inserts. The “keep up to [...]
13 April 2010 · 2 Comments
Photo: JM Martinez Ribes.
If you want to innovate in retailing it is as important to find the solution as starting with the correct ideas or approaches.
If you do not have a profound understanding of your public your final outcome will be like playing lottery.
Moreover, trying to innovate within set boundaries and only researching the [...]
Tags: EER · FIR · Soluci√≥n · Solution · empresa en retailing · firm in retailing · innovaci√≥n · innovation · insight · proceso de compra · purchasing process · retail · retail innovation · retailing · segment · segmentar · store · tienda
16 March 2010 · No Comments
It is no secret that Retail Brands market share is growing. The purpose of this video that I recorded for ESADE, is not to reel off a long list of facts and figures but rather to understand what Retail Brands are, and to come up with effective strategies to deal with their growth. Big surprises [...]
Tags: EER · FIR · MDD · Supply · branding · distribuidor · distribution · distributor · distributor brands · empresa en retailing · fabricante · firm in retailing · marca del distribuidor · marca en retail · marca propia · proveedor · retail · retail brands · retail innovation · retailer · retailing · supplier
2 February 2010 · No Comments
Window display in a Milan store.
No communication means no sale. Next to informing communication should also persuade the customer. And in this context (good) sales people are vital. Retail companies used to be person and smile-intensive, but nowadays they have to be capital-intensive too. The context has changed and a new challenge emerged: how to [...]
Tags: EER · FIR · IT · communication · comunicaci√≥n · convencer · empresa en retailing · firm in retailing · innovaci√≥n · innovation · persuade · retail · retail innovation · retailing · sensorial solutions · sensorialidad · tecnolog√≠as
12 January 2010 · 1 Comment
ESADE recently asked me to record a short movie with my reflections on retail management, and this is the result.
This video offers a sequence of various micro themes that create a link between marketing and finance, describing how to become the customer’s preferred choice and illustrating some common errors.
It also includes an episode on how [...]
Tags: EER · FIR · customer's preference · empresa en retailing · experiencia de compra · firm in retailing · margen bruto · opci√≥n preferida · profit margin · retail · retailing · shopping experience
11 December 2009 · No Comments
Photo: C. de Psiquiatra (flickr.com)
Before coming up with a solution, we’ve first got to know what we’re dealing with. To begin with, if we’re talking about ‚Äėcrisis’, we should do so in the plural. Otherwise, a wrong diagnosis will lead to ineffective decision-making.
To address the crises, we encounter a good ally in the direct [...]
Tags: EER · FIR · compra impulsiva · empresa en retailing · experiencia de compra · firm in retailing · impulse purchase · innovaci√≥n · innovation · marketing · neurociencia · neuroscience · retail · retail innovation · retailing · shopping experience
27 November 2009 · No Comments
Emilio Bot√≠n, the President of Banco Santander.
The day previous to the Formula One Grand Prix in Monza, 200 international journalists witnessed how Emilio Bot√≠n, the President of Banco Santander, and Luca di Montezemolo, Ferrari’s President, signed a five-year sponsorship agreement during a press conference. The actual amount was never disclosed but rumours name a sum [...]
18 November 2009 · 1 Comment
Desigual stand at the Bread&Butter show.
Against all odds, there are those who are capable of seizing the opportunity to grow in times of crisis. And they do so because they have the courage to cast off old-fashioned concepts; they invest in their brand, and transmit their brand culture in the stores. They make the world [...]
Tags: Danone · Desigual · EER · FIR · empresa en retailing · experience machines · experiencia de compra · firm in retailing · innovaci√≥n · innovation · insight · m√°quina de hacer sentir · m√°quina de vender · retail · retail innovation · retailing · selling machines · shopping experience
INNOVATION: THE SOLUTION AGAINST RETAIL BRANDS?_A Bosque Verde spray cleanser for footwear, awarded the Liderpack 08 ‘Best in Show’
29 October 2009 · 1 Comment
Photo: F. S√°nchez (Francisco Arag√≥n S.L.)
and R. Pradas (Menshen S.L.).
“Retail brands” -the inaccurately called “private labels”- can be innovative too. In fact, if they align their strategies and collaborate together, products like the Bosque Verde shoe cleanser emerge, which was awarded the Liderpack price for being the most innovative in Spain. The preconceptions that arise [...]
Tags: Bosque Verde · EER · FIR · Liderpack · MDD · Mercadona · empresa en retailing · envases · firm in retailing · innovaci√≥n · innovation · marca del distribuidor · marca en retail · packaging · retail · retail brands · retail innovation · retailing