It is no secret that Retail Brands market share is growing. The purpose of this video that I recorded for ESADE, is not to reel off a long list of facts and figures but rather to understand what Retail Brands are, and to come up with effective strategies to deal with their growth. Big surprises [...]
Entries tagged as 'MDD'
16 March 2010 · No Comments
Tags: EER · FIR · MDD · Supply · branding · distribuidor · distribution · distributor · distributor brands · empresa en retailing · fabricante · firm in retailing · marca del distribuidor · marca en retail · marca propia · proveedor · retail · retail brands · retail innovation · retailer · retailing · supplier
INNOVATION: THE SOLUTION AGAINST RETAIL BRANDS?_A Bosque Verde spray cleanser for footwear, awarded the Liderpack 08 ‘Best in Show’
29 October 2009 · 1 Comment
Photo: F. S√°nchez (Francisco Arag√≥n S.L.)
and R. Pradas (Menshen S.L.).
“Retail brands” -the inaccurately called “private labels”- can be innovative too. In fact, if they align their strategies and collaborate together, products like the Bosque Verde shoe cleanser emerge, which was awarded the Liderpack price for being the most innovative in Spain. The preconceptions that arise [...]
Tags: Bosque Verde · EER · FIR · Liderpack · MDD · Mercadona · empresa en retailing · envases · firm in retailing · innovaci√≥n · innovation · marca del distribuidor · marca en retail · packaging · retail · retail brands · retail innovation · retailing
1 August 2009 · 4 Comments
Alice.com has been launched on the 23rd of June 2009 in the United States. At a first glance, its corporate structure does not seem very different from other online supermarkets, except that it does not sell fresh groceries and delivers the online purchases for free. But when analysing its business model further, it appears instantly [...]
Tags: Alice · EER · FIR · MDD · alice.com · cadenas · chains · distributor brands · empresa en retailing · fabricante · firm in retailing · manufacturer · marca del distribuidor · marca propia · proveedor · retail · retail innovation · retailing · supplier
6 May 2009 · 4 Comments
Photo: T. Smiley (www.flickr.com)
Mercadona changed its assortment strategy in an intent to re-orientate its business model towards the hard discount. Its choice of eliminating many items with a slower store rotation history coincides with a growing trend of suppliers selling directly to the final customers.
Suppliers are complaining and ostensible consumer organisations are protesting against the [...]
Tags: EER · FIR · MDD · Mercadona · distributor brands · empresa en retailing · experiencia de compra · firm in retailing · marca del distribuidor · proveedor · retail · retailing · shopping experience · supplier
15 May 2008 · 1 Comment
Photo: Continente ‘White products’ (1970s).
Deriving its popular name from the colour of the product packaging, the white label is quite often associated with the idea of a ‚Äúcheap‚ÄĚ product or a simple ‚Äúlabel‚ÄĚ. Nevertheless, far away are the first launches in Europe ‚Äďin the mid 70‚Äôs‚Äď from the current path that has been undertaken [...]