Entries tagged as 'product'
Only recently neuroscience has provided evidence of the fact that the main route leading to decisions and preference creation is the unconcious emotional route. That is, the reasons behind the marketing mix, still adopted by many chains, have their shortcomings.
The true function of retail chains is actually not providing the customers with products or [...]
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Tags: Uncategorized · comercio · compra · convencer · experiencia de compra · insight · ir de compras · marketing · m√°quina de vender · neurociencia · neuroscience · proceso de compra · product · producto · retail · shopping experience · store · tienda · venta
Photo: David Naylor (flickr.com)
When stores want to increase their sales or profit margins, they generally use textbook merchandising techniques.
But oftentimes, these techniques do not address the ultimate goal of a retail company: to become the customers’ long-term preferred option. Because if customers don’t come back, no technique will do any good: the shopping trolleys will [...]
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Tags: Aqui √© · EER · FIR · buying · compra · compra impulsiva · cross-selling · empresa en retailing · engine products · experiencia de compra · firm in retailing · impulse purchase · margen bruto · merchandising · product · producto · productos locomotora · profit margin · retail · retail innovation · retailing · shopping experience · up-selling