It is no secret that Retail Brands market share is growing. The purpose of this video that I recorded for ESADE, is not to reel off a long list of facts and figures but rather to understand what Retail Brands are, and to come up with effective strategies to deal with their growth. Big surprises [...]
Entries tagged as 'proveedor'
16 March 2010 · No Comments
Tags: EER · FIR · MDD · Supply · branding · distribuidor · distribution · distributor · distributor brands · empresa en retailing · fabricante · firm in retailing · marca del distribuidor · marca en retail · marca propia · proveedor · retail · retail brands · retail innovation · retailer · retailing · supplier
1 August 2009 · 4 Comments
Alice.com has been launched on the 23rd of June 2009 in the United States. At a first glance, its corporate structure does not seem very different from other online supermarkets, except that it does not sell fresh groceries and delivers the online purchases for free. But when analysing its business model further, it appears instantly [...]
Tags: Alice · EER · FIR · MDD · alice.com · cadenas · chains · distributor brands · empresa en retailing · fabricante · firm in retailing · manufacturer · marca del distribuidor · marca propia · proveedor · retail · retail innovation · retailing · supplier
16 July 2009 · No Comments
Photo: Zeb Andrews (flickr.com)
Controlling the store entails âpower’. It is the place where the direct contact with the end customer takes place, and where a direct relationship between the company/brand and the customer can be established. Until recently, this had been exclusive territory reserved for “retailers”, but nowadays it is open to all sort of [...]
6 May 2009 · 4 Comments
Photo: T. Smiley (www.flickr.com)
Mercadona changed its assortment strategy in an intent to re-orientate its business model towards the hard discount. Its choice of eliminating many items with a slower store rotation history coincides with a growing trend of suppliers selling directly to the final customers.
Suppliers are complaining and ostensible consumer organisations are protesting against the [...]
Tags: EER · FIR · MDD · Mercadona · distributor brands · empresa en retailing · experiencia de compra · firm in retailing · marca del distribuidor · proveedor · retail · retailing · shopping experience · supplier
19 March 2009 · 1 Comment
Photo: Mark Sebastian (www.flickr.com).
An increasing number of firms want to take advantage of selling directly to the public because they understand that stores further than being âselling machinesâ, they are âexperience machinesâ, at the same time, they are able to provide fast and valuable information about the customers and their shopping habits, in order to [...]
Tags: EER · FIR · empresa en retailing · experience machines · experiencia de compra · firm in retailing · mĂĄquina de hacer sentir · mĂĄquina de vender · proveedor · retail · retail innovation · retailing · selling machines · shopping experience · supplier
28 July 2008 · No Comments
A productâs packaging is much more than just a wrapper. Suppliers know this and thatâs why they put so much effort into its design. But other types of product “packaging” affect the feelings produced in customers, and over which the supplier has no control.
We should understand that a shelf, a section, a store or even [...]
15 May 2008 · 1 Comment
Photo: Continente ‘White products’ (1970s).
Deriving its popular name from the colour of the product packaging, the white label is quite often associated with the idea of a âcheapâ product or a simple âlabelâ. Nevertheless, far away are the first launches in Europe âin the mid 70âsâ from the current path that has been undertaken [...]
22 April 2008 · No Comments
Photo: Leo Reynolds (www.flickr.com)
The commonly used vocabulary (manufacturer / distributor) seems useless when trying to reflect reality. The source of competitive potential is not based in whether a company produces or not, but rather if it has direct contact with customers, selling, speaking and listening to them, and building their brand by the most [...]