Articles in magazines and specialized medias
Articles in newspapers and publications
Special contributions as an expert
Books, papers and research
____________
Articles in magazines and specialized media
The power of the senses. Sensory applications in retail
C贸digo 84. Number 170 (publication of AECOC)
April 2013
A guild-breaking reatil formula. [Interpretation of Cookiteca]
C贸digo 84. Number 169 (publication of AECOC)
March 2013
Together we can. An appraisal of we-commerce
C贸digo 84. Number 168 (publication of AECOC)
February 2013
Choice, pictures in an art exhibition. “Curation” in retailing
C贸digo 84. Number 167 (publication of AECOC)
December 2012
Innovating is also in fashion retailing. [Interpretation of Victorio & Lucchino Men]
C贸digo 84. Special edition for AECOC Congress
October 2012
Pills of retail innovation. [Interview to Lluis Martinez-Ribes]
Expo Retail news. www.exporetail.com
October 2012
From young talent to luxury retailing. [Interpretation of 鈥淣ot just a label鈥漖
C贸digo 84. Number 166 (publication of AECOC)
September 2012
Impact, seduction or relationship? [Some trends for in-store displays]
C贸digo 84. Number 165 (publication of AECOC)
July-August 2012
The product’s outfit. [Interpretation of packaging management]
C贸digo 84. Number 164 (publication of AECOC)
June 2012
A story about seduction. [The shopping experience and its evolution in academic investigation]
C贸digo 84. Number 163 (publication of AECOC)
May 2012
Flying high with designer carpets. [Interpretation of the Nani Marquina shop]
C贸digo 84. Number 162 (publication of AECOC)
April 2012
Meltdown of core retail paradigms. [Large urban chains now in a tight spot]
C贸digo 84. Number 161 (publication of AECOC)
March 2012
Business and humanism: An amazing cocktail. [Interpretation of the iFil shop]
C贸digo 84. Number 160 (publication of AECOC)
February 2012
Hichway, lianas or pedestrian bridges. [The meaning of "multichannel" retailing]
C贸digo 84. Number 159 (publication of AECOC)
December 2011
Christmas nougat: a sizzling summer hit. [The paradox - source of retail innovation]
C贸digo 84. Special edition for AECOC Congress
October 2011
From the hill you can sense the horizon. [Umair Haque's ideas]
Distribuci贸n Actualidad. Number 428
September 2011 (Madrid)
We are (almost) bionic. [NFC, the new way to pay for goods and services]
Distribuci贸n Actualidad. Number 427
July 2011 (Madrid)
A beautiful patchwork. Understanding Carrefour Planet (El Pinar de las Rozas)]
Distribuci贸n Actualidad. Number 426
June 2011 (Madrid)
Perks? Don’t annoy me. The shopping experience, the path to loyalty]
Distribuci贸n Actualidad. Number 425
May 2011 (Madrid)
The sports retailing reduces pollution. Retail lessons from sports clubs
Distribuci贸n Actualidad. Number 424
April 2011 (Madrid)
Plusfresc, new generation supermarket based on facility. Shopping in a flash.
C贸digo 84 Number 153 (publication of AECOC)
March 2011 (Barcelona)
When the point of sale sounds smooth. Reflections on the DOMUS system at l’Illa shopping centre
Distribuci贸n Actualidad. Number 422
January/february 2011 (Madrid)
Fan or air conditioning. Are “best practices” useful to innovate?
Distribuci贸n Actualidad. Number 421
December 2010 (Madrid)
In London or Berlin. Interpreting the Ralph Lauren’s shopping experience.
Distribuci贸n Actualidad. Number 420
November 2010 (Madrid)
Hierarchy, a service. Ranking improves shopping experience.
Distribuci贸n Actualidad. Number 419
October 2010 (Madrid)
A finely tuned engine. Ferrari’s retail model
Distribuci贸n Actualidad. Number 418
September 2010 (Madrid)
Finding the X. Where innovation starts
Distribuci贸n Actualidad. Number 417
July/august 2010 (Madrid)
The store, an emotional space. Creating a moving story: the shopping process
Distribuci贸n Actualidad. Number 416
June 2010 (Madrid)
Knowing before it happens. Artificial Intelligence makes retailing more efficient
Distribuci贸n Actualidad. Number 415 (online)
May 2010 (Madrid)
Let’s dream, it’s free. The days are counted for the traditional model to sell journals
Distribuci贸n Actualidad. Number 414
April 2010 (Madrid)
Crearte, a multi-faceted business model. Interpreting a successful example of innovation
Distribuci贸n Actualidad. Number 413
March 2010 (Madrid)
Find X. The starting point of innovation.
Distribuci贸n Actualidad. Number 412
January/February 2010 (Madrid)
Yes I can with you
Distribuci贸n Actualidad. Number 410/411
December 2009 (Madrid)
From Santurce to Bilbao. Some advises for improving the comunication of stores
Distribuci贸n Actualidad. Number 410/411
December 2009 (Madrid)
Missing information is a luxury. Customers can also communicate to the company
Distribuci贸n Actualidad. Number 409
October 2009 (Madrid)
Innovation: The solution against retail brands? A Bosque Verde spray cleanser for footwear, awarded the Liderpack 08 ‘Best in Show’
Distribuci贸n Actualidad. Number 407/408
September 2009 (Madrid)
Crisis, what crisis? Coping the situation through neuroscience and direct marketing.
Distribuci贸n Actualidad. Number 403
May 2009 (Madrid)
It’s better to look than to see. Growth of retailers’ brands
Distribuci贸n Actualidad. Number 401
April 2009 (Madrid)
Time to reactivate. An ideal time to start solid projects in retailing
Distribuci贸n Actualidad. Number 400
March 2009 (Madrid)
The milk at the back. A review of some merchandising techniques.
Distribuci贸n Actualidad. Number 399
February 2009 (Madrid)
Watch the riverbank as you row. Suppliers are changing their mind about stores
Distribuci贸n Actualidad. Number 398
January 2009 (Madrid)
Should retail innovate during the crisis? Aqui 茅: A case of successful retail innovation.
Distribuci贸n Actualidad. Number 397
December 2008 (Madrid)
Without philosophy, there is no business. The best executives are great philosophers
Distribuci贸n Actualidad. Number 396
November 2008 (Madrid)
When life gives you lemons, make lemonade. Dealing with the crisis in ‘let’s go shopping’ industries.
Distribuci贸n Actualidad. Number 395
October 2008 (Madrid)
Valentine innovation: ‘error-free’ sales. Why do more companies want to be in retailing?
Distribuci贸n Actualidad. Number 394
September 2008 (Madrid)
Not just ’selling machines’. Why do so many companies want to be in retailing?
Distribuci贸n Actualidad. Number 393
July 2008 (Madrid)
To create a ’shopping experience’? To make sense is what matters.
Distribuci贸n Actualidad. Number 391
June 2008 (Madrid)
Innovation in culture marketing has arrived. Understanding Amazon’s Kindle.
Distribuci贸n Actualidad. Number 389
May 2008 (Madrid)
Globetrotter, designed to fire the imagination. An interpretation of the store that won the European design award.
Distribuci贸n Actualidad. Number 388
April 2008 (Madrid)
Do multi-brand stores have a future? The difference between ‘being’ and ’selling’.
Distribuci贸n Actualidad. Number 387
March 2008 (Madrid)
Packaging the packaging. Firm in retailing, packagings designer.
Distribuci贸n Actualidad. Number 386
February 2008 (Madrid)
Selling more at the onset of tomorrow. What the customer really buys.
Distribuci贸n Actualidad. Number 385
January 2008 (Madrid)
Is it that white? Retail branding, from a different angle.
Distribuci贸n Actualidad. Number 384
December 2007 (Madrid)
Did the jury of BCN make a mistake? Proposal of vocabulary to understand retailing.
Distribuci贸n Actualidad. Number 383
November 2007 (Madrid)
Herd Marqueting. Social interaction affects retail management.
Distribuci贸n Actualidad. Number 382
October 2007 (Madrid)
Living in the city or to live the city.
Acci贸. Number 4.聽(publicaci贸n prof. de Turisme de Lleida)
December 2002 (Lleida)
Runing a commercial network today. Challenge or hot potato?
Co-author: Gerard Costa.聽Revista Esade Asociaci贸n. Number 100.
September/October 2002 (Barcelona)
E-logistics today. Expert analysis on expectations and questions arising from internet business, from the B2C and B2B point of view.
MYA. Log铆stica, distribuci贸n y transporte
June 2002 (Barcelona)
Electronic commerce for 2002: making use of Internet
C贸digo 84. Number 89 (Publication of AECOC)
January/February 2002 (Barcelona)
Facing the future, collaborating with the competition. The coo-petence
Euromadi Noticias. Number 28
December 2001 (Barcelona)
Facing the future, collaborating with the competition. The coo-petence.
Dulces Noticias
November 2001 (Barcelona)
Time changes, so does training
Innova. Number 7 (Publication of Federaci贸n de Comercio)
April 2001 (Lleida)
Being is not the same as existing (!). The presence of Spanish distribution in Internet
Comercio Electr贸nico
October /November/ December 2000
International approach to the innovation in commercial distribution
Empresa Avanzada. Number 7
May 2000
Promotions and their future
C贸digo 84. Number 78 (Publication of AECOC)
May-June 2000 (Barcelona)
The emergence of e-commerce in Spain
Templeton, The European Retail Digest. Number 25 (Publication Oxford Institute of Retail Management)
March 2000 (Oxford)
The internationalisation of retailing in Poland and Lithuania
Publication Phare – The journal of the European Union. Number 14
Winter 1999-2000 (Lodz -Poland)
Electronic commerce marketing
C贸digo 84 (Publication of AECOC)
January 2000
Carrefour-Promod猫s. The big business
C贸digo 84. Special edition for AECOC Congress
November-December 1999 (Barcelona)
And if we had to get up to date? Some management trends for retail companies about to step into the new century
C贸digo 84. Number 70 (Publication of AECOC)
January-February 1999 (Barcelona)
Why did I advice Plus Fresc this way?
C贸digo 84. Number 67 (Publication of AECOC)
July-August 1998 (Barcelona)
Views on franchising
Esade Associaci贸. Number 66 (Publication of AAAE)
December 1995 (Barcelona)
The Sunday shopping according to different kinds of consumers
C贸digo 84. Number 42 (Publication of AECOC)
May-June 1994 (Barcelona)
Commercial distribution trends in Spain
C贸digo 84. Number 38 (Publication of AECOC)
September-October 1993 (Barcelona)
Does the ideal commercial establishment exist?
Mol. Co-author: Rosa Franch. Number 1 (Publication of AECC)
January 1991 (Madrid)
Coexistence between franchising and the conventional distribution system
European Management Journal. Co-author: M. Clavel. Volume 7, n潞2
June 1989
Commercial Distribution: award to the wise
European Management Journal. Volume 7, n潞2, pg. 180-181
June 1989
Wisdom in commercial distribution
C贸digo 84. Number 12 (Publication of AECOC)
May-June 1989 (Barcelona)
Doing better what others do as a routine
MK, Marketing y ventas para directivos
April 1988 (Madrid)
How to start a franchise
Distribuci贸n Actualidad. Number 139.
May 1987 (Madrid)
How to set up a franchising system
MK, Marketing y ventas para directivos. Number 1
February 1987 (Madrid)
The Franchise
Revista Alimac. Pages from 11 to 13
June-July 1985
.
Articles in newspapers and publications
80% of what we buy is so unconscious
Interview for El Punt Avui
January 30th 2013
Marketing is changing, very much
Interview for Diari Ara
January 14th 2013
Creating customer loyalty
El Pa铆s (Idearium)
November 19th 2012
Size matters in sports marketing
Cinco D铆as (Opinion)
October 6th 2009
Alice: a milestone in commercialization history
Cinco D铆as (Opinion)
July 17th 2009
Interpreting Mercadona’s move
Cinco D铆as (Opinion)
May 1st 2009
What stakes between Ryanair and travel agencies
Expansi贸n Catalunya
August 19th 2008
Trading on-line
Dossier Econ貌mic de Catalunya
February 15th 2003, Barcelona
Location: space or communication
Retail & Forcadell (Corporate publication)
July 2002, Barcelona
The reflection of people麓s culture – About the Diagonal Mar shopping centre
El Peri贸dico (Economy page)
October 13th 2001, Barcelona
Shopping centres that become important
El Peri贸dico (Note about economy)
August 31st 2001, Barcelona
What is the future like for local markets?
Segre
February 4th 2001, Lleida
Tax on superstores
El Peri贸dico (Note about economy)
December 28th 2000, Barcelona
To toe the line
El Peri贸dico (Note about economy)
December 9th 2000, Barcelona
Roller hockey at Lleida, a sport rooted among Lleida麓s people
Ress贸 de Ponent. Number 180
June 2000, Lleida
A lemonade from a lemon, the impact of the new Carrefour group
Actel informativo (Corporate publication)
November 1999, Lleida
Carrefour, the summer storm
El Peri贸dico (Article of the day)
September 13th 1999, Barcelona
The big food superstores in Catalonia. A historical moment in commerce
El Peri贸dico (Topic of the day)
September 9th 1999, Barcelona
More competition and means seeking entertainment
La Ma帽ana (Sports)
December 20th 1998, Lleida
Fruits, a very delicate product
Actel informativo (Corporate publication)
July 1998, Lleida
The impact of music on the shopping process
Crea. Number 1 (Publication of SGAE)
June 1998, Madrid
Franchise sales, a booming activity
Diari de Barcelona (Economy section)
April 11th 1988, Barcelona
External impacts on retailing (2)
Bolet铆n de La Paeria (Publication of Ajuntament de Lleida)
December 1994, Lleida
External impacts on retailing (1)
Bolet铆n de La Paeria (Publication of Ajuntament de Lleida)
November 1994, Lleida
The distribution sector can modify the CPI
Gaceta de los negocios
May 16th 1991
The small retailer, the large retailer and the consumer
Ress贸 de Ponent
January 1991, Lleida
The better the marketing, the greater the profitability of optical stores
Indo Noticias (Corporate publication)
1990, Barcelona
The success of the retailer
Diario 16
July 13th 1988, Barcelona
The success of the electric appliances retailer
Safel (Corporate Publication)
June 1988
The franchise. Associated commerce and distribution systems
La Vanguardia
June 26th 1985, Barcelona
Commerce brings service and savings to the collectivity. The reason of being of retailing
Segre
June 5th 1984, Lleida
It麓s time to change
La Ma帽ana
September 2nd 1981, Lleida
Communicate an sell
La Ma帽ana
June 12th 1981, Lleida
Look far. You won麓t fail. Where is our commerce going?
La Ma帽ana
May 14th 1981, Lleida
Special contributions as an expert
“Tinc una idea” (I have an idea)
Discussing the keys of succes of Xavier Gabriel. TV2 Channel.
February 21st 2013
Una vieja muy rica (Aniversario 125 a帽os de Coca Cola)
El Mundo Magazine, pg. 36 to 41
May 22th 2011
Un millar de tiendas de electronica peligran debido a la crisis
Writer: Josep m陋 Berengueras. 聽El periodico de Catalunya
May 21th 2011
Lideratge. Un valor esc脿s al capdavant de les empreses
Lleida Activa. Talk Show. TV Lleida
January 11th 2011
芦Los comercios donde atienden con buen humor venden m谩s禄
Interview by Beatriz Corral. El correo.
June 8th 2010
Imaginarium, mucho m谩s que juguetes
Writer: Rafael Pascual. Capital (Madrid).
April 1st 2010
Antes, el cliente siempre ten铆a raz贸n; en el futuro todo se har谩 a su medida
Writer: Juan Manuel Barber谩. El Economista (Madrid).
January 11th 2010
Esta noche, nada de carb贸n: los ni帽os ser谩n otra vez los ‘reyes’
Writers: M. Dom铆nguez, I. Labrador, J. Barber谩. El Economista (Madrid)
January 5th 2010
Botigues que han de canviar
Valor Afegit. Tv programme. Televisi贸 de Catalunya (Canal 33)
December 9th 2009
Unas 400 personas en la II Noche del Ensanche
Diario de Navarra
November 22th 2009
El neurom谩rketing entra en el punto de venta
Writer: I.P. Expansi贸n
November 18th 2009
Ni precios bajos, ni ofertas… si quiere vender hoy, preg煤ntele al clinete
Writer: Juan Manuel Barber谩. El Economista
November 12th 2009
Las marcas contin煤an arriesgando con el deporte. La crisis no detiene las inversiones cuando se trata de valores seguros como Ferrari o el Real Madrid
Writer: Juli谩n D铆ez. Cinco D铆as
October 10th 2009
‘Si la botiga est脿 ben sensorialitzada, el client hi acabar脿 comprant’
Writer: Xavier Amat. B30, la revista econ貌mica del Vall猫s (Avui)
October 2nd 2009
Formar, innovar, ser competitivo
Euromadi Noticias
September 2009
Los comerciantes vuelven a la escuela
Writer: Sergi Saborit. Expansi贸n
August 4th 2009
Un comer莽 andorr脿 m茅s ’sensorialitzat’
Writer: M.R. El Peri貌dic d’Andorra (Pol铆tica Nacional)
May 29th 2009
Bon humor anticrisi. T猫cniques de m脿rqueting per afrontar el moment econ貌mic
Writer: Gabriel P茅rez. Diari d’Andorra (Pol铆tica Nacional)
May 29th 2009
‘La tienda tiene que ser una m谩quina de imaginar, no de vender’
Interview. Tradesport (Capital humano). No. 166
May, 2009
Gesti贸n del comercio en los nuevos tiempos
Interview. Onda Vasca
May 22nd 2009
‘La batalla de la crisis la ganan los que tienen dinero porque compran barato’
Writer: Cristina Carcedo. Deia
May 20th 2009
Un supermercado elabora tu propia lista de la compra
Writer: Amanda Mars. El Pa铆s
May 17th 2009
Qu猫 fem avui per menjar?
Writer: Ariadna Matamoros. Dossier Econ貌mic de Catalunya
May 9th 2009
Los comercios aprenden a salir de la crisis
Writer: Antonio Roche. Diario Sur
May 6th 2009, M谩laga
‘Aqu铆 茅’, un s煤per sin trucos y con men煤
Writer: Sergi Saborit. Expansi贸n (Empresas. An谩lisis)
Mayo 5th 2009
Un supermercado de Galicia, finalista de los Premios Mundiales de Retail
EFE. ADN
May 5th 2009, Lleida
La crisis termina con la hipercompra
Writer: Aintzane Gastegui. La Vanguardia (Econom铆a)
April 20th 2009
Guerra en el ’super’
Writer: Rafael Pascual. Capital. No. 104
April, 2009
Editar
Writer: Andr茅s de la Dehesa .Tradesport (“…en la pen煤ltima p谩gina”). No. 165
April, 2009
Noves eines per a nous temps
Writer: Pelayo Corella. Informatiu Comer莽. No. 136
April, 2009
Paisatges comercials
Milenium. TV Programme. Televisi贸 de Catalunya (TV3)
March 26th 2009
Aqu矛 猫, convenience con men霉 bilanciati e pi霉 percorsi
Writer: Marina Bassi. GDOWEEK (Retail). No. 467
February 2nd 2009
Conferencia sobre las nuevas tendencias del comercio internacional
Correo del Mercado Deportivo
December, 24th 2008
Millorar la comunicaci贸 i el servei, claus contra la recessi贸
El Comer莽
October/November/December 2008
Ribes: ‘El cliente accede a pagar m谩s a medida que experimenta m谩s sensaciones’
Redacci贸n. La Regi贸n
June 4th 2008, Ourense
Llu铆s Mart铆nez-Ribes: ‘Las tiendas no deben ser s贸lo m谩quinas de vender, sino tambi茅n de imaginar’
Writer: M.J.M. La Regi贸n
June 2nd 2008, Ourense
Nestl茅 inventa el caf茅 ‘de luxe’
Writer: Luis Garrido. El Mundo S.XXI Nacional (mercados). No. 10
January 20th 2008, Madrid
Member of the jury of “Barcelona, the best shop in the world” awards
Barcelona, November 2004-2005-2006-2007
Member of the jury “Trade Prizes, City of Lleida”
City Hall. Lleida Tourist Trade.
October 20th 2006, Lleida
Revisionismo Hist贸rico
Wrtier: Alicia Davara. Point of view. Distribuci贸n Actualidad. No. 361
July 2006
IBM麓s Retail Summit 2006. “Meeting current challenges in the Retail Industry – How retailers are keeping up with today麓s demanding consumers”
IBM Research Laboratory.
July 10 & 11, 2006, La Gaude (France)
“Soy un anuncio, 驴me aceptas?”. La tecnolog铆a ‘bluetooth’ permite publicidad personalizada y consentida en el m贸vil
Writer: Mar Galt茅s. La Vanguardia
March 17th 2006, Barcelona
El fabricante de templos. “Una tienda es una m谩quina de vender, un lugar de socializaci贸n, un templo de la marca.”
Presston. Feedback today.net
March 15th 2006
‘Para competir, lo mejor es innovar, montar una historia diferente’
Interview. Expansi贸n Catalunya. Firms and Finance.
May 20th, 2005
FTF (Future Trend Forum) – Participant as an expert
I, II and III FTF. Organized by the Bankinter Foundation for Innovation.
2002-03-04 (Madrid)
Trademarks
or media: Valor Afegit. TV Programme. Canal 33
June 7th 2004
“Sharing commercial information means savings, rapidity and efficiency”
Interview by Josep Alet.聽MK Marketing + Ventas.聽Marketing, Sales and Communication for Executives and Professionals.聽No. 190
April 2004
Art铆culo sobre los directivos y el uso de internet
Dossier Econ贸mic de Catalunya
January 18th 2003, Barcelona
Monographic on Electronic Commerce/ICTs
Interview. La C谩mara.聽Magazine of the Official Chamber of Commerce, Industry and Naveigation.聽No. 118
November-December 2002, Valencia.
La especializaci贸n y consumidor, claves para el futuro
AECOC. C贸digo 84. No. 84
May-April 2002, Barcelona
Plus fresh.com el supermercado-e revelaci贸n del a帽o
C贸digo 84. No. 88
January-February 2002, Barcelona
El impuesto de las grandes superf铆cies
El Peri贸dico
December 28th 2000, Barcelona
Els joves d麓avui, la societat del futur
Author: B. Bobet. Segre
December 24th 2000, Lleida
70 worldwide innovations in Companies where going shopping has become a pleasure
Gemeni Consulting.聽Spain: Innovaciones de Supsa (Supermercados Pujol).
2000
La batalla de las grandes superficies. Del ultramario al h铆per. Los nuevos modelos de vida impulsaron los megamercados
Writer: A. Ort铆. La Vanguardia. Sunday supplement (magazine)
September 5th 1999, Barcelona
Los trucos que nos hacen comprar
Writer: Antonio Ort铆. La Vanguardia. Sunday supplement (magazine)
September 22nd 1998, Barcelona
O marketing e farmacia. Marketing das farmacias
OFFARM Noticias
January 1998, Lisboa
Dos mejor que una. Publicidad conjunta
Writer: N煤ria Fern谩ndez. Dirigentes
May 1997, Madrid
Books, papers and research
Customer experience. A multidimensional vision of experience marketing
Several authors (collaborative and free eBook)
Llu铆s Mart铆nez collaborates writting a chapter on retail
From a polymathic qualitative market research to a philosophy-based supermarket.
Authors: Mart铆nez-Ribes, Lluis. & Salazar, Paulina.
Esomar Publication Series (Volume S248) 2011.
Nothing is impossible
Author: Gabriel, Xavier.聽Epilogue by Lluis Martinez-Ribes
Alienta editorial, 2011.聽ISBN: 978-84-92414-98-7
Orchestrated innovative customer solutions: an emerging trend to master convergence?
Authors: Mart铆nez-Ribes, Llu铆s & Premazzi, Katia
Finanza Marketing & Produzione, n潞 28, March 2010
Retail innovation: Il caso Sunka.
Authors: Mart铆nez-Ribes, Llu铆s, Castaldo, Sandro & Premazzi, Katia.
Micro & Macro Marketing, January 2010
Leading brands and retailers
Author: Jos茅 Mar铆a Vilas. Back cover written by Llu铆s Martinez-Ribes
ESIC Editorial, 2010.聽ISBN: 9788473567510
Market Research Best Practice. 30 visions for the future
Retail innovation learnings from a segmented shop. Formula Sunka.
(Part six: Best Practice cases).
Authors: Mart铆nez-Ribes, Llu铆s & Roure, Xavier
Edited by Peter Mouncey, Frank Wimmer – John Wiley & Sons, Ltd.
Esomar World Research Publication, 2007.聽ISBN: 978-0-470-06527-3
Helping retailers Stop Customers. Migration by Sifting through their Data Warehouses
Authors: Mart铆nez- Ribes, Ll., Angell, N., 聽Aguado, J.C.聽and Ortega, O.
International EAERCD Conference on Retail innovation.
ESADE.聽Barcelona, January 2000
Year book of Topics and their protagonists 1999. [Franchises, a growth strategy]
Authors: Mart铆nez- Ribes, LLu铆s & Franch, Rosa.
Grupo Planeta DeAgostini.聽Barcelona, 1999
The Olympic Museum Shop [European Cases in retailing]
Authors: Mart铆nez- Ribes, Llu铆s & De Mayo Vigaray, M. Dolores
Coordination: Marc Dupuis and John Dawson
Backwel Publishers.聽Oxford (UK), 1999.
Entry strategies of foreign retailers into Spain and the reaction of domestic retailers
Document of the Working group for the commerce development in Poland and Lithuania.
Lodz (Poland), September 1996
Reality and dynamics of Purchase Groups in Spain. Comparison with those of the United Kingdom.
Study in collaboration with John A. Dawson (Edinburgh University), Susan Shaw (Strathclyde Univ., Glasgow), Sure Tres谩nchez (ESADE)
1994 – 1995
Training of directors and sales managers of Spanish commercial enterprises.
Research carried out with the collaboration of Sure Tresanchez, within the project Force, commissioned by the DGXXIII of the European Union
Study done in 1993-1994
Intersport Spain case
Cases in retailing
May 1994
Gu铆a de la franquicia [Las ventajas del sistema de la franquicia]
Edited by Conselleria d麓Industria, Comer莽 i Turisme and C谩mara Ofic. Comercio, Industria y Navegaci贸n de Valencia.聽Valencia, 1989
Aspectos estrat茅gicos de la gesti贸n empresarial.聽聽[Introducci贸n a la distribuci贸n commercial]
Del Castillo editor
Bilbao, 1989
Segmentation by consumer lifestyles in the Metropolitan Area of Barcelona
Authors: Mart铆nez- Ribes, Llu铆s & Cisneros, Guillermo
Papers Esade, number 8.聽Barcelona, July 1988
La franquicia. La comercialitzaci贸 sota el sitema de franquicia
Generalitat de Catalunya. Commerce, Consumption & Tourism department.
Barcelona, 1987
Sistemas de informacion en marketing
Authors: Mart铆nez-Ribes, Ll., Cisneros, G. & Rustarazo, R.
Training manual. La Caixa.聽Barcelona, 1987-88
Estudio del comercio de frontera en el Baix Aran
La Caixa
Barcelona, 1986
Conclusions sobre l麓estructura comercial de Lleida
La Paeria, Ajuntament de Lleida
Lleida, 1985
