Purpose

Not everything has a reason for being. But everything should always have a meaning...

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Most recent bubble

 
14 April 2020

To be or not to be? It’s about the Business Model

Things have been quietly changing. Not so long ago, when the pace of life was slower...

Previous bubbles

14 April 2020

To be or not to be? It’s about the Business Model

Things have been quietly changing. Not so long ago, when the pace of life was slower...
8 April 2020

Does the Average Transaction Value really matter?

In retail, there are some iconic indicators. Among them, we have the famous...
7 April 2020

How many products does Zara sell?

‘Thousands, many thousands of products’, is likely to be most popular answer. But, sometimes, the appearances don’t let us understand what the game is about...
3 April 2020

Customers are more important than a Ferrari

Most countries have a market economy. And that means that customers enjoy a fundamental right: the right to choose...
2 April 2020

Exchanging money for a tennis racket?

Sometimes, appearances can be deceptive. When someone buys a tennis racket, they are not...
1 April 2020

Shopping is a part of life

When they are shopping, people are spending some of their time – a part of their lives...

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