Some reflections inspired by what I saw and heard in the Neuromarketing World Forum held in Rome (14th and 15th March, 2019).
Once again, attending this event organised by The Neuromarketing Science & Business Association (NMSBA) has allowed me, not only to meet again with some people I know who work in this field and to meet new professionals, but also to know ‘what’s currently going on’ with neuromarketing.
During the two days at the Forum, I attended 18 talks delivered by different professionals. Each of them, approached their conference from different perspectives, focusing on different issues. However, from my point of view, I think that there are some aspects in which there was a convergence of opinions and other that generated a greater level of debate.
I have reflected on this and, moreover, I have ventured to make some assumptions about what might happen in neuromarketing in the near future.
I share my thoughts and reflections on this edition of the NWF19 in an article on my LinkedIn profile called ‘Decoding the Neuromarketing World Forum 2019’. You can read the full text here.