• 16/05/2019

    IKEA is undergoing change: analysis of the new urban store in Paris

    It is not a secret that IKEA is changing its retail strategy. Its big stores in the outskirts of cities (the so-called ‘blue boxes’) still attract its loyal customers, but now the Swedish brand is also conquering the city centres. Within this process of change, it is ‘experimenting’ with different...

  • 02/03/2018

    Analysis of Zara’s new OnOff retail concept

    Foto: © Lluís Martínez-Ribes. Zara’s new click-and-collect store in Westfield shopping centre, London, immediately took the media by storm upon its opening on January 26, 2018. This place – fully equipped with technologies – is a collection point for the orders placed on the Internet. However, it is much more interesting what...

  • 04/12/2017

    H&M Charming discount: Is this another retail model?

    © Lluís Martínez-Ribes. You enter a clothing store on Passeig de Gracia, right in the heart of the luxurious Barcelona. Everything is pretty much as you would expect: a fancy entrance with majestic pillars, beautiful staircase, a guard at the door… © Lluís Martínez-Ribes. Just one thing doesn’t match with the image: the prices...

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