• 02/03/2018

    Analysis of Zara’s new OnOff retail concept

    Foto: © Lluís Martínez-Ribes. Zara’s new click-and-collect store in Westfield shopping centre, London, immediately took the media by storm upon its opening on January 26, 2018. This place – fully equipped with technologies – is a collection point for the orders placed on the Internet. However, it is much more interesting what...

  • 04/12/2017

    H&M Charming discount: Is this another retail model?

    © Lluís Martínez-Ribes. You enter a clothing store on Passeig de Gracia, right in the heart of the luxurious Barcelona. Everything is pretty much as you would expect: a fancy entrance with majestic pillars, beautiful staircase, a guard at the door… © Lluís Martínez-Ribes. Just one thing doesn’t match with the image: the prices...

  • 08/04/2015

    THE SALES EQUATIONS Data-driven retail and neuromarketing

    Each year sees the publication of reports on the retail trends in store for us over the coming months, such as those published by Price Waterhouse Coopers and TNS Retail. Image: Carla Vallès At the start of 2015, one forecast on which most of these reports are in agreement is...

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