Warning: Illegal string offset 'unlike_text' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 40

Warning: Cannot assign an empty string to a string offset in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 40

Warning: Illegal string offset 'like_text' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 41

Warning: Cannot assign an empty string to a string offset in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 41

Warning: Illegal string offset 'button_place' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 42

Warning: Cannot assign an empty string to a string offset in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 42

Warning: Illegal string offset 'button_position' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 43

Warning: Parameter 2 to qtranxf_postsFilter() expected to be a reference, value given in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-includes/class-wp-hook.php on line 286
IKEA is undergoing change: analysis of the new urban store in Paris | Lluis Martinez-Ribes
Warning: Parameter 2 to qtranxf_postsFilter() expected to be a reference, value given in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-includes/class-wp-hook.php on line 286
16/05/2019
0
Warning: Illegal string offset 'button_place' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 251

Warning: Illegal string offset 'button_place' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 253

Warning: count(): Parameter must be an array or an object that implements Countable in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/kkDataBase.class.php on line 152

Warning: count(): Parameter must be an array or an object that implements Countable in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/kkDataBase.class.php on line 168

Warning: Illegal string offset 'like_text' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 325

Warning: Illegal string offset 'button_round_corners' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 201

Warning: Illegal string offset 'button_font_size' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 202

Warning: Illegal string offset 'button_text_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 203

Warning: Cannot assign an empty string to a string offset in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 203

Warning: Illegal string offset 'button_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 204

Warning: Cannot assign an empty string to a string offset in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 204

Warning: Illegal string offset 'button_border_size' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 205

Warning: Illegal string offset 'button_border_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 206

Warning: Cannot assign an empty string to a string offset in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 206

Warning: Illegal string offset 'button_round_corners' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 210

Warning: Illegal string offset 'button_font_size' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 210

Warning: Illegal string offset 'button_text_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 210

Warning: Illegal string offset 'button_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 210

Warning: Illegal string offset 'button_border_size' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 210

Warning: Illegal string offset 'button_border_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 210

Warning: Illegal string offset 'button_border_size' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 218

Warning: Illegal string offset 'button_border_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 218

Warning: Illegal string offset 'button_border_size' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 218

Warning: Illegal string offset 'button_border_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 218
||||| 0 n |||||
2033

IKEA is undergoing change: analysis of the new urban store in Paris


Warning: Illegal string offset 'button_place' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 251

Warning: Illegal string offset 'button_place' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 253

Warning: Illegal string offset 'button_position' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 272

Warning: count(): Parameter must be an array or an object that implements Countable in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/kkDataBase.class.php on line 152

Warning: Illegal string offset 'button_position' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 308

Warning: Illegal string offset 'button_position' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 308

Warning: count(): Parameter must be an array or an object that implements Countable in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/kkDataBase.class.php on line 168

Warning: Illegal string offset 'like_text' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 325

Warning: Illegal string offset 'button_round_corners' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 201

Warning: Illegal string offset 'button_font_size' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 202

Warning: Illegal string offset 'button_text_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 203

Warning: Cannot assign an empty string to a string offset in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 203

Warning: Illegal string offset 'button_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 204

Warning: Cannot assign an empty string to a string offset in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 204

Warning: Illegal string offset 'button_border_size' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 205

Warning: Illegal string offset 'button_border_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 206

Warning: Cannot assign an empty string to a string offset in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 206

Warning: Illegal string offset 'button_round_corners' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 210

Warning: Illegal string offset 'button_font_size' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 210

Warning: Illegal string offset 'button_text_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 210

Warning: Illegal string offset 'button_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 210

Warning: Illegal string offset 'button_border_size' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 210

Warning: Illegal string offset 'button_border_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 210

Warning: Illegal string offset 'button_border_size' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 218

Warning: Illegal string offset 'button_border_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 218

Warning: Illegal string offset 'button_border_size' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 218

Warning: Illegal string offset 'button_border_color' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 218

Warning: Illegal string offset 'button_position' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 373

Warning: Illegal string offset 'button_position' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 373

Warning: Illegal string offset 'button_position' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 375

Warning: Illegal string offset 'button_position' in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-content/plugins/kk-i-like-it/admin.php on line 375

It is not a secret that IKEA is changing its retail strategy. Its big stores in the outskirts of cities (the so-called ‘blue boxes’) still attract its loyal customers, but now the Swedish brand is also conquering the city centres.

Within this process of change, it is ‘experimenting’ with different models of urban stores. It started some time ago opening small pop-up stores in some cities and it has continued with the opening of stores which are specialised in a concrete area of the house. This is the case of Madrid, where there is a store focused on everything related with bedrooms in Serrano Street and another store specialised in the living room area in Goya Street, and also in Stockholm where there is a store specialised in the kitchen. 

Recently, on May 6th, IKEA France has launched a new store format. This time in the heart of Paris, in La Madeleine district. One of the main differences with the other urban stores is that here the customer can practically find all the range of IKEA products.

The store has been conceptualised, from the beginning, on the basis of the Parisians way of living. The brain-pleasing marketing strategy has been applied in order to provide the inhabitants of Paris with a new and easier way of purchasing.

In this LinkedIn article, you can read the complete interpretation that I have done of this new store.

Share this:
Tags:

Warning: Parameter 2 to qtranxf_postsFilter() expected to be a reference, value given in /var/www/vhosts/martinez-ribes.com/httpsdocs/wp-includes/class-wp-hook.php on line 286

Add Comment

Required fields are marked*