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The first Brain-Pleasing Marketing Bootcamp arrives at ESADE Creapolis

The first Brain-Pleasing Marketing Bootcamp arrives at ESADE Creapolis

This March, from Wednesday 6 to Friday 8, we will experience another adrenaline rush at ESADE Creapolis.

I say ‘another’ because last summer we already lived something similar in the Changing the Game of Retail Bootcamp. Now, we will repeat this transformative experience but with one difference: this one will be a multisector bootcamp -products, services, associations, etc- in order to learn from people with different sensibilities. It is going to be the first event of these characteristics in Spain.

A reduced group of managers will be 2,5 days putting innovation into practice. The brain-pleasing marketing methods will be learnt by experiencing them. Thus, we will learn the way to create a positive sentiment and the customers’ sustained preference towards a brand, product or experience, on the basis of how the brain works.

We will not seek ‘best practices’, but ‘next practices’.

It will be an intense and passionate workshop for daring people, not the typical academic program with a sequence of powerpoints. We will use an interactive methodology in which we will work in small groups.

Moreover, we will have the privilege of having Sebastià Serrano and Montse Maresch as guests speakers. For my part, I will share the methods and guide the dynamics during the group work.

If you want to be part of this adventure, you can find all the information here.

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