Professional experience

In 1976, I founded a multidisciplinary office called “Equipo Asesor de Empresas” (“Business advisory team”). It later turned into a consultancy company “S&D” that I ran as a Director.

Some years later, I cofounded the company m+f=! together with the psychologist Rosa Franch. Since then I have practiced my profession specialised in brain-pleasing marketing.


Type of consultancy

  • Personalised speeches
  • Inspirational workshops
  • Transformation projects, acting as a catalyst.

My work is characterised by always being really customised. I work only with few companies at a time. The clients that I work with are very diverse (B2B and B2C, products and services, and from very different sectors), but they all have something in common: they are Game Changers. When I work with them I act as a catalyst, and together we devise marketing strategies to please consumers’ brains.


Along my professional career, I have had the opportunity to work in more than 30 countries and for various companies and organizations such as (+).