Endless corn fields in front of your eyes: so much corn that...Read More
En marzo 30 personas volverán a liarla parda en un bootcamp de 3 días sobre cómo usar un marketing que agrada al ce… twitter.com/i/web/status/10840…
Gràcies, Xavi. twitter.com/xaviroca1/status/1…
This topic is everything but easy. Needs courage and no-fear. twitter.com/ESADE/status/10666…
Behave well, ¿okay? Customer behavior and its implications in the retail business; Esade Creapolis, November 2018.
‘Retail patterns’, ‘customers in retail’, ‘retail crisis’… We hear the word retail all the time. But, can we talk about retail like this? As if it was one only homogeneous thing?
Some weeks ago, a group of people met at Esade Creapolis to debate about the customers’ behavior in retail. This workshop gathered experts such as César Velencoso (Kantar) and David Imbernon (IKEA), who shared the latest trends and methodologies in the retail sector.
In my case, I dedicated the main part of my intervention to differentiate between ‘consumer goods brands’ and ‘destination brands’. Between one category and the other there are a lot of differences and, therefore, the way in which customers make their purchasing decisions are very different too. Their attitude and expectations are not the same. Considering this, every brand should seriously consider in which of the two groups they want to -or can- be.
This is clearly a hot topic, and I have the intuition that in the near future there will be a lot of discussion about it.
Thursday, November 29, Barcelona: Session at the Rotary Club Barcelona Eixample
The Rotary Club is an internationally recognized organization composed of business leaders and professionals who provide humanitarian services, carrying out projects to address the problems of today’s world. It is organized in different clubs that work at a more local level.
On Thursday, November 29, I will give a lecture on neuroscience in a session organized by one of these clubs, specifically, the Rotary Club Barcelona Eixample, with which I have had the opportunity to collaborate previously. In this conference and colloquium I will talk about how the use of neuroscience-based methods can help us improve our ability to persuade.
This is a conference open to all and free, so if you are interested in attending, you can reserve your place on this page.
Amsterdam (The Netherlands), November 9th; Shopper Brain Conference
The Shopper Brain Conference will celebrate its 10th edition from 7th-9th November in Amsterdam. As at previous editions, I will participate in this event as a speaker.
For three days, experts in neuromarketing from all over the world will be meeting to talk about human behavior and the brain in a marketing perspective -among other things-.
On this occasion, my conference will be based on a specific project: a retail store in which I have collaborated as a catalyst. In this way, the audience will see the making-of process of this successful project and will learn about the brain-pleasing methods involved. As I will explain in my intervention, even small retail companies can use these methods to get customers’ preference.
Andorra, November 7th: Jornada Horitzó Retail (Retail Horizon Session)
On November 7th, I will be a speaker at the event Jornada Horitzó Retail hold in Andorra la Vella.
In this session, named ‘The Future of commerce and urban shopping areas’, experts in retailing will be talking and debating about some relevant issues in this sector, such as new patterns in customers’ behaviour.
My intervention, in which I will interact with the audience in order to raise their interest -and smiles-, will focus on how to use neuroscience to create brain-pleasing retail concepts. You can access the schedule and the registration page on this link.
Murcia, October 28th: Murcia Shops Forum 2018
As we all know, in market economy, customers choose what product or service they want to acquire. And, moreover, it can happen that even though they tell us that they love our product, they end up buying the one from our competitors.
You have probably experienced this in your business, right? Now, thanks to neuroscience, we are able to understand how people make decisions. And, even more, we can apply this knowledge to retail, in order to devise brain-pleasing retail concepts.
I will be addressing this issue on Sunday October 28th in the Innovation and Digital Entrepreneurship for the Local Businesses that will be held in Murcia and in which I will participate as a speaker. If you’re interested on it, you can register for the event on this link.
The Gimnàs de la Visió, one of the winning initiatives on the Premis Talent 2018.
Last July, the 4th edition of the Premis Talent de Barcelona i Catalunya was held. This award was organized by the Welcome Talent Society in order to gather and recognize companies and people who stand out for their talent.
The several awards were organized by categories such as mobility, tourism, commerce or the environment. The nominees for each category were companies from different sectors that have recently devised an innovative project.
The initiative Gimnàs de la Visió of Federòptics Roure, which I was fortunate to accompany at the beginning, won the prize in the category of innovative companies in commerce. A few months ago, in this blog, I reflected on this innovative proposal
If you are curious to know what we did in the EsadeCreapolis Retail Bootcamp, do not miss the summary video
The “Changing the game of Retail” bootcamp organized by EsadeCreapolis Retail Forum, an facilitated by myself, brought together executives and directors of companies that were putting into practice innovative methods to apply in retail.
They were 3 intense days, in which we were immersed in an environment of creativity and innovation. The participants were fully involved in this experience, in which they not only learned new methods, but put them into practice. In addition, we have the inspiring interventions of several gurus.
In the video, some of them tell us how they lived this experience, what they felt and what they learned