Teaching experience

Current teaching activities

I joined ESADE in May 1986 to launch and manage the Commercialisation and Retailing Area, within the Marketing Management Department.

Marketing Department Head (Market Team) at ESADE (URL, Barcelona) (2003-2005).

Academic Director of the Program Executive Master in Marketing & Sales (EMMS) (2007-2014).

Associate Professor, Department of Marketing in ESADE. URL Lecturer.

Visiting professor

Skolkovo School of Management ( Rusia )
Skolkovo, April 2015, and every year until present.
Subject taught: Marketing to please the brain

SDA Bocconi School of Management ( Italy )
Milano, April 2006, and every year until present.
Subject taught: Looking for excellence in retailing. Go to the market program. TMIY (The marketing in you) program.

University of St Gallen ( Switzerland )
June 2010 and every year until present.
Subject taught: Cross Channel Management. Retail & Marketing innovation.

UB [University of Boras] ( Sweden )
Boras, May 2016
Subject taught: How to design an attractive store: Integrating offline and online

Academy of National Economy ( Russia )
Moscow, June 2009, May 2012- 2013 – 2014
Subject taught: International next practices in marketing in the global economic crisis.

URL [Universidad Rafael Landívar] ( México )
Guatemala, Quetzaltenango, Verapaz, August 2007
Subject taught: Gestión estratégica de la comercialización y del retailing

Edinburgh University ( Scotland – UK )
Edinburgh, May 2001, 2002, 2003, 2004, 2005
Subject taught: Retail marketing

Goizueta Business School – Emory ( USA )
Atlanta, March 2005
Subject taught: Retail Marketing.

ICDA. Catholic University of Córdoba ( Argentina )
Córdoba, August 1996, 1998. Buenos Aires, May 2003
Subject taught: The great threads of commercial distribution in Spain

Wirtschaftsuniversität – Zentrum für Auslandsstudien ( Austria )
Wien, July 1996, 1997, 1998, 1999, 2000 and 2001
Subject taught: Retail Marketing. New commerce.

Ecole Supérieure de commerce ( France )
Lyon, september 1999
Subject taught: Communication au commerce. Le design au commerce. [Communication in commerce. Design in commerce].

KIMEP [Kazakhstan Institute of Management, Economics and Strategic Research] ( Kazakhstan )
Almaty, November 1998
Subjects taught: Retailing. Distribution Channels.

HEC School ( France )
Paris, September 1997
Subjects taught: Trends of Commercial Distribution in the world.

STUCA [State Technical University] ( Ukraine )
Kharkov, September 1996
Subject taught: Retail marketing.

Scuola Superiore de Commercio ( Italy )
Milan, May 1992
Subject taught: Retail marketing

Other relevant teaching experiences

Director of the International Seminars on Commercial Distribution at ESADE, in collaboration with Prof. John A. Dawson, Professor in Marketing at the Edinburgh University (Scotland, UK), which allowed the creation of the IER (innovar en retail) program.

Programme Director of the Shopping Centre Management course (ESADE-Madrid), in collaboration with the AECC [Spanish Association of Shopping Centres] the first two years after its launch (1988-1989 and 1989-1990).

Director at ESADE for the first executive education programme on: “The commercialisation under the franchising system – From the concept to the entrepreneurial practice” that was carried out in 1987 in collaboration with Mr. Marcel Coppens, at that time Secretary-General of the European Franchise Federation. He also organised the subsequent conferences in 1988 and 1989.

Technical Commercial Consultant for the first year students (1982). During the following years I taught Technical Commercial Consultant courses in Technical Commercial Consultancy at the Generalitat of Catalonia and Valencia (the autonomous governments of Catalonia and Valencia).