Video of my intervention on the Murcia Shop Forum about how to use neuroscience to create brain-pleasing retail concepts. 




Video of the Changing the Retail Game bootcamp that took place at EsadeCreapolis in June 2018.

The participants learned, through this totally immersive experience, how to innovate in retail. In this video Lluís Martínez-Ribes, facilitator of the bootcamp, and the participants themselves, managers and directors of companies from different sectors, express their feelings after this transforming meeting .



Video of the session What does Amazon’s unexpected acquisition of Whole Foods tells us about retail today? where 3 experts analysing the latest moves in the world of retail.




Intervention in the TEDxEsade on 6 May with about how to be able to to take the changes in society as stimuli to create innovation.




Opportunities to customize customer purchases and sell more. Conference I realized at Espai Armengol of Vilajuïga.




Presentation about the positive impact of language on brands at the Renowed Brands Forum.

In this intervention I explained the relationship between language used by brands and customers’ behaviour, which was put at the center of the debate.




Neuromarketing and m-commerce. How apps may please the human brain.

Interview by Hans Voorn on November 5th, in the context of the Amsterdam eRetail Europe 2014, where I participated as a speaker.



Intervention at the QSP summit 2014 about non-conscious marketing in retailing and multichannel.




Intervention at the Retail Innovation Summit about innovation methods to create customer-centric retail experiencies.




How to change the shopping experience into customer’s preference and how to use sensory perception to boost profit margins.


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