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Posts sobre brain-pleasing marketing Lluis Martinez-Ribes
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brain-pleasing marketing


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  • 16/05/2019

    IKEA está en transformación: análisis de su nueva tienda en urbana París

    No es ningún secreto que IKEA está en cambiando su estrategia de retail. Sus grandes tiendas de las periferias de las ciudades (las llamadas “cajas azules”) siguen atrayendo a sus clientes fieles, pero ahora la marca sueca está conquistando también el centro de las ciudades. Dentro de este proceso de...


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  • 05/02/2019

    Llega el primer Bootcamp de Brain-pleasing Marketing a ESADE Creapolis

    Este mes de marzo, del miércoles 6 al viernes 8, volveremos a vivir un subidón en ESADE Creapolis. Digo “volveremos” porque el verano pasado ya vivimos algo similar en el bootcamp Cambiando el Juego del Retail. Ahora, repetiremos esa misma experiencia transformadora pero con la diferencia de que será un...