Algunas reflexiones...
Una vez más, asistir a este evento organizado por The Neuromarketing Science...
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rnrn“Las tendencias en retail”, “los consumidores de retail”, “la crisis del retail”… Escuchamos la palabra retail sin parar. Pero, ¿podemos hablar de retail así, como si fuera una sola cosa homogénea?rnrnHace unas semanas, en Esade Creapolis, nos reunimos un grupo de personas interesadas en reflexionar y debatir sobre el comportamiento de los consumidores de retail. 
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No es ningún secreto que IKEA está en cambiando su…
